Job Description
Digital Marketing Specialist
remote type
Remote
locations
USA – MN – Minneapolis
Remote USA
Remote USA, Minnesota
time type
Full time
job requisition id
R34168
Datasite is where deals are made. We provide the data rooms and SaaS technology used in M&A and other high-value transactions, to deliver projects in more than 170 countries. Carrying that success into the future is all about you. Your useful skills, your unusual experience, your unique ideas. Everyone here brings something unexpected. What’s yours? Invest your talents in us, and we’ll return the compliment.
Job Description:
This is a mid-level website production role that reports directly to the Senior Digital Marketing Specialist. This position is responsible for participating in the production, optimization and maintenance of our corporate website. Supporting the company’s digital marketing demand-generation programs is a key part of this position. The ideal candidate is passionate about delivering high-quality products, performs well in an agile team environment, learns quickly, and has a strong desire to continuously develop their skills.
Roles & Responsibilities
- Website Production:
- Create, update & publish webpages on the corporate website
- Upload videos and translated captions to appropriate online video platforms
- Participate in website quality assurance (QA) processes to ensure all new website functionality and layouts are thoroughly tested & meet the company’s quality standards.
- Assist with website translation processes by coordinating with translation agency, internal translation reviewers & entering approved translations into website CMS.
- Ensure website uptime standards are met by participating in website downtime protocols when needed, including communication with key website stakeholders in the event of downtime.
- Support marketing campaigns via content updates to relevant webpages.
- Assist the creative team by uploading new/revised assets to DAM and respective webpages.
- Contribute to additional/ongoing digital marketing projects and campaigns as needed.
- Website Optimization:
- Leverage personalization + A/B testing tools to optimize user experience and conversion on Datasite.com
- Drive Search Engine Optimization (SEO) efforts with new SEO platform to optimize webpage content for SEO. Includes cleaning up image alt tags and meta titles/descriptions.
Required Qualifications
- Proficiency with managing website content via a dedicated Content Management System
- Experience with website optimization best practices, including (but not limited to) A/B testing, personalization, and search engine optimization (SEO)
- Knowledge of and demonstrated experience with cross-browser and cross-platform issues (Chrome, Firefox, IE, Safari, etc.)
Preferred Qualifications
- Familiarity with Sitefinity Content Management System.
- Experience with multi-language websites.
- Familiarity with Conductor SEO platform and Vidyard video platform.
- Experience working in digital asset management (DAM) and with photo and video assets, as well as alt tags and meta titles/descriptions.
- Experience creating effective landing pages that drive conversions.
- Proficient with front-end development concepts (HTML, CSS, Responsive Web Design, Bootstrap, Javascript, and related technologies).
Education & Experience
- 3 years work experience supporting content needs for websites.
- Experience working in a SaaS environment preferred.
- Bachelor Degree or equivalent work experience.
- Excellent verbal and written communication skills.
- Ability to identify solutions to problems.