Job Description

Title: Digital Marketing Specialist – Remote – Nationwide

Location: Sacramento US-CA; US

Job Description:
Remote, Nationwide – Seeking Digital Marketing Specialist

Everybody Has A Role To Play In Transforming Healthcare

If you want to be part of changing healthcare to better serve patients, you are in the right place. With Vituity you will join a team of individuals dedicated to our culture of caring and work to develop and implement innovative solutions, while tackling some of the healthcare industry’s most challenging situations from the inside.

Join the Vituity Team. At Vituity, our core values matter. We embody a Culture of Caring by approaching every human interaction with compassion and heart. With a Servant Leadership philosophy, we focus on what we can accomplish when we put our patients and colleagues first. An Ownership Mentality means we all have mutual accountability to drive positive change for Vituity as a whole. Finally, our focus on Innovation enables all of us to re-imagine healthcare and bring about lasting change. Ultimately, we are unified around the common purpose of transforming healthcare to improve lives, and we believe everyone has a role to play in that. Help us shape the future of healthcare.

Vituity Locations: Vituity has opportunities at 450 practice locations across the country, serving 8 million patients a year. With Vituity, if you ever need to move, you can take your job with you.

The Opportunity

  • Develop, implement, and track marketing programs such as email, social media, digital campaigns, sponsorship entitlements, and other advertising deliverables.
  • Collaborate with cross functional team members and stakeholders to support the development of marketing materials such as collateral and campaign assets.
  • Project manage various marketing commitments. Communicate deadlines and ensure consistent on-time delivery.
  • Capture and analyze the actionable data/metrics, insights, and best practices to measure success, then use that information to refine future campaigns.
  • Work with external agencies and vendors to execute marketing programs.
  • Monitor web engagement and lead capture. Work with sales and operation teams to track and resolve all inquiries.
  • Contribute to marketing campaign measurement, reporting, and analysis.
  • Conduct research and analyze performance and trends to identify new marketing opportunities.
  • Plan weekly, monthly, and quarterly content calendar.
  • Support the development of marketing materials, such as collateral, reports and presentations, ensuring brand guidelines are met.
  • Write, proofread, and edit content across different mediums and channels.
  • Monitor social media channels for trends, news, and relevant discussions.
  • Stay updated on digital marketing trends, platform updates, algorithm changes, and best practices to continually enhance campaign strategies.
  • Engage with followers, respond to comments, and foster community interaction.
  • Assist in creating graphics, images, and visual content for social media.
  • Research and identify potential social media influencers and partnerships.
  • Learn and adapt to digital marketing tools and software.
  • Support team members in various tasks related to digital marketing initiatives.
  • Support tracking and analysis of website and social media performance metrics.
  • Aid in search engine optimization (SEO) efforts for improved online visibility.
  • Help maintain and update website content and landing pages.
  • Conduct research on digital marketing trends and competitor analysis.
  • Monitor online communities and respond to customer inquiries, comments, and foster positive interactions.
  • Provide a variety of administrative support tasks, as assigned, to support growth operations including developing presentations and meeting coordination.

Required Experience and Competencies

  • BSc/BA in Marketing, Communication, Business, or related field required.
  • Minimum 1+ years of related experience required.
  • Marketing experience is preferred.
  • Familiarity with project management tools a plus.
  • Ability to efficiently manage time and produce significant output with minimal wasted effort while working collaboratively in a fast-paced environment.
  • Ability to earn trust of team members through the persistent delivery of high-quality work meeting verbal and written commitments.
  • Excellent oral and written communication, presentation, collaboration, and problem-solving skills.
  • Ability to structure and process qualitative or quantitative data and draw insightful conclusions from it.
  • Organized and flexible individual able to perform multiple tasks with varying priorities under conditions requiring speed and accuracy.
  • Strong organizational and project management skills.
  • Ability to work collaboratively as part of a team; updating and delegating tasks to team members as needed.
  • Maturity to strike a balance between being proactive and showing initiative and seeking appropriate guidance and input from others.
  • Ability to thrive in a fast-paced, deadline driven environment.
  • Proficiency in Microsoft Office Suite, including Word, Excel, Outlook, and PowerPoint.