Job Description
Title: Digital Marketing Specialist – Surest – Nationwide Remote
Location: Minneapolis MN US
Job Category: Sales & Marketing
Job Type: Full-time
The digital marketing specialist will be responsible for executing SEO, SEM, and social media. The ideal candidate will be a solid contributor, proactively driving digital strategy; comfortable leading discussions and contributing cross-functionally; presents and drives recommendations aligned with business objectives; fearless in presenting ideas. This candidate will ideate and develop original and engaging social media content and campaigns to drive growth, reach, and engagement across all channels. The digital marketing specialist also stays ahead of the latest technologies and trends, and consistently tests new things to refine the digital strategy based on best performance to achieve business unit goals.
You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
- Execute digital marketing strategy across SEO, PPC, Social, Display, etc.
- Community management of all Surest social channels
- Manage and execute social content calendar
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with business unit and internal teams on new and creative digital marketing strategies to support revenue growth
- Conduct keyword research to ensure sites are optimized and ads are targeted for the appropriate terms
- Implement technical SEO recommendations and optimizations
- Produce content optimization recommendations for existing ads, landing pages and new content
- Build new campaigns, evaluates performance, and finds opportunities for optimizations in paid search platforms
- Work cross-functionally to prioritize digital marketing efforts
- Inform business stakeholders of campaign performance, presenting strategic optimization and growth opportunities, and following through with implementation
- Ability to troubleshoot issues of moderate complexity independently
- Perform additional duties as assigned
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- Bachelor’s Degree or 4+ years of experience
- 3+ years of experience driving conversions through paid search and organic channels
- 3+ years of experience with social platforms including Sprinklr, LinkedIn, Facebook, Instagram, Twitter, and YouTube
Preferred qualifications:
- Google Analytics and/or GA4 certification with the ability to analyze data, provide and execute on recommendations
- Google Ads certification for search and display network
- Experience with website content management tools (Adobe Experience Manager)
- Understanding of Google Analytics
- Proven solid analytical skills and data-driven thinking with experience developing, measuring, reporting, and presenting KPIs
- Proven solid competencies in search engine optimization including experience with HTML and technical SEO
- Proven ability to communicate professionally, both oral and written
- Proven ability to work in an agile, collaborative team environment
- Proven ability to work independently and with a team
- Proven confidence in decision making
California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington residents is $67,800 to $133,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.