Job Description
Digital Marketing Specialist
rancho cordova, california(remote)
category computer and mathematical occupations
reference 984371
Job summary:
We have a fully remote contract opportunity for a Digital Marketing Specialist!
**Prefer West Coast hours**
With minimal supervision, involved in strategies, solutions and execution to improve the usability, design, content and conversion rates of online and eCommerce assets.
- location: Rancho Cordova, California
- job type: Contract
- salary: $39 – 43 per hour
- work hours: 8am to 4pm
- education: Bachelors
Responsibilities:
- Development and maintenance of VSP Global web sites or applications
- Develop front-end cutting-edge, fast-loading and standards compliant web design including graphics, HTML CSS and JavaScript/jQuery
- Develop technical architecture of web portals including development of wireframes, dynamic menus, expandable areas of content, etc
- Consult with market managers and business partners
- Build prototypes that utilize UX design patterns
- Research and apply new technologies and apply appropriately in web development projects
- Ensure websites and applications are 508 compliant, including those outsources to vendors
- Serve as the publisher of web portals, accountable for accurate content and language
- Gather information for needs assessments, and support the development of the business objectives and timelines for web projects
- Conduct various types of analyses including alternative business applications, cost benefit, data feasibility, impact, technical and workflow/processes and make recommendations for improvement
- Partner with marketing groups to determine business area process and negotiate business partner acceptance of process to ensure consistent and timely execution of marketing programs
- Act as key departmental contact on Corporate Task Forces.
- Monitor initiatives to identify potential problematic issues and offer alternative solutions.
- Keep marketing division staff aware of new/enhance corporate initiatives
- Establish priorities for systems and process changes and enhancements.
- Identify and document business and system requirements
- Develop and implement appropriate user communications/campaign templates and plans, including documentation and training; maintain themes, styles and images for e-mail campaign templates and landing pages
- Maintain internal web platform on-going maintenance and development
- Desired Experience
Typically has the following skills or abilities:
- Bachelor’s degree preferred (New Media, Visual Communications, Design, Marketing, Business) or equivalent education/training/experience
- Minimum five to eight years professional experience in Digital Media production with some experience in Internet technologies, development and support
- Experience with audio, video and other multi-media formats
- Art Direction experience in both print and digital media
- strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator and Photoshop
- strong project leadership and strategic planning skills
- Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines and constant interruption
- Ability to multi-task effectively
- Experience working on and leading cross-department relationships to accomplish design projects
- Excellent presentation and conceptual skillsSelf-motivated, positive attitude, strong interpersonal and leadership skills
- Proven record of accountability
- Exposure to application interface and online advertisement design
- A broad knowledge of current design trends and techniques for web
- Understanding of Web site priorities, product development, audience needs, site traffic and page views
- Regularly exercises discretion and independent judgment the in performance of his/her job duties
Qualifications:
- Experience level: Experienced
- Minimum 6 years of experience
- Education: Bachelors
Skills:
- Digital Marketing