About the Role
Digital Marketing Specialist
remote type
Remote
locations
Remote US
time type
Full time
job requisition id
R-7240
The Digital Marketing Specialist is involved in strategies, solutions, and execution to improve the usability, design, content, and conversion rates of online and eCommerce assets.
- Development and maintenance of websites or applications
- Develop front-end cutting-edge, fast-loading and standards-compliant web design including graphics, HTML CSS and JavaScript/jQuery
- Develop technical architecture of web portals including development of wireframes, dynamic menus, expandable areas of content, etc.
- Consult with market managers and business partners
- Build prototypes that utilize UX design patterns
- Research and apply new technologies and apply appropriately in web development projects
- Ensure websites and applications are 508 compliant, including those outsources to vendors
- Serve as the publisher of web portals, accountable for accurate content and language
- Gather information for needs assessments, and support the development of the business objectives and timelines for web projects
- Conduct various types of analyses including alternative business applications, cost-benefit, data feasibility, impact, technical and workflow/processes, and make recommendations for improvement
- Partner with marketing groups to determine business area process and negotiate business partner acceptance of process to ensure consistent and timely execution of marketing programs
- Act as key departmental contact on Corporate Task Forces. Monitor initiatives to identify potential problematic issues and offer alternative solutions. Keep marketing division staff aware of new/enhanced corporate initiatives
- Establish priorities for systems and process changes and enhancements. Identify and document business and system requirements
- Develop and implement appropriate user communications/campaign templates and plans, including documentation and training; maintain themes, styles, and images for e-mail campaign templates and landing pages
- Maintain internal web platform ongoing maintenance and development
Job Specifications
Typically has the following skills or abilities:
- Bachelor’s degree in New Media, Visual Communications, Design, Marketing, Business or related field or equivalent experience
- 4+ years professional experience in Digital Media production with some experience in Internet technologies, development, and support
- Experience with audio, video, and other multi-media formats
- Art Direction experience in both print and digital media
- Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator, and Photoshop
- Strong project leadership and strategic planning skills
- Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines, and constant interruption
- Ability to multi-task effectively
- Experience working on and leading cross-department relationships to accomplish design projects
- Excellent presentation and conceptual skills
- Self-motivated, positive attitude, strong interpersonal and leadership skills
- Proven record of accountability
- Exposure to application interface and online advertisement design
- Broad knowledge of current design trends and techniques for web
- Understanding of Web site priorities, product development, audience needs, site traffic, and page views
- Regularly exercise discretion and independent judgment in the performance of job duties
Preferred Skills
- 5+ years Email marketing experience
- Familiarity with Salesforce Marketing Cloud, Eloqua, or similar ESPs
- Technical skills include HTML, CSS, amp scripting, SQL, or desire to enhance those skills
- Best practices for mobile-friendly email templates
- Knowledge of CAN-SPAM, email marketing industry policies, and best practices
- Attention to detail and problem-solving
- Excellent communications skills and willingness to collaborate
- Refined time management skills to manage multiple simultaneous projects
- Experience building complex customer journeys
- Mindset to proactively identify ways to refine set up / processes
- Ability to adhere to documented processes