Job Description

Digital Marketing Manager

Virtual US

Full time


Major Areas of Responsibility:

  • Developing digital marketing strategies and plans to meet business goals and objectives on behalf of our clients.
  • Managing and executing campaigns across various digital channels and platforms including paid social media, email, mobile search engines and CTV and programmatic display.
  • Conducting marketing research and analyzing data to identify trends and insights to optimize ROI/ goals of the marketing campaigns and improve the campaign performance.
  • Collaborating with cross-functional teams, including creative, content, product, and engineering teams to create and execute campaigns and initiatives.
  • Monitoring and reporting on key performance indicators (KPE’s) to measure the success of marketing campaigns.
  • Managing and optimizing paid digital marketing campaigns, including pay-per-click (PPC) advertising, display ads and social media advertising.
  • Developing and managing the digital marketing budget on behalf of our clients.
  • Staying up to date with industry trends and developments in digital marketing technologies and tools.

Primary Objectives:

  • Recommend client-centric solutions that are technically sound and operationally feasible.
  • Manage internal and external client expectations.
  • Prepare and Manage operational resources to deliver a quality product, on time.

What You’ll Bring

Required Knowledge, Skills, and Abilities:

  • Excellent interpersonal and communication skills.
  • Excellent organizational skills and attention to detail.
  • Knowledge of Digital Marketing including marketing concepts, tools and techniques, channels such as SEO, SEM, social media, email marketing, content marketing and analytics.
  • Excellent skills in Microsoft Office Software, including PowerPoint and Visio.
  • Strategic Thinking: develop and implement effective digital marketing strategies to achive business goals. Analyze marketing trends, identify target audience, and evaluate competition to create successful campaigns.
  • Above average presentation and training skills with the ability to adjust content to audience.
  • Demonstrated ability to work effectively in a fast-paced organization.
  • Demonstrated ability to multi-task, prioritize, coordinate projects, meet simultaneous deadlines and follow through on commitments.
  • Demonstrated ability to coordinate and collaborate as a team player to build strong relationships.
  • Communication Skills: ability to communicate your ideas and strategies effectively to team members, stakeholders, vendors and clients. Write compelling copy, create engaging visuals and present data in an understandable way.
  • Demonstrated abilities in critical thinking and problem solving.
  • Demonstrated ability to conceptualize and think creatively to meet client’s business objectives.
  • Demonstrated ability to understand complex business logic, and to communicate the logic to stakeholders and clients.
  • Demonstrated ability to manage change within a team environment.

Education and Experience:

  • Degree or equivalent experience: Bachelors / 4-year college degree preferred or equivalent of 5 or more years of business experience in Digital Marketing on hehalf of clients. Agency experience isa plus.
  • Specialized Training:
  • Experience in developing and executing successful digital marketing campaigns and a deep understanding of digital marketing channels and tools. Understanding of search engine optimization (SEO, pay-per-click (PPC) advertising, social media advertising, email marketing and other key digital marketing channels.
  • Excellent communication skills, analytical skills, and project management skills.,
  • Experience working on software development or in a desirable technology environment.
  • Experience in automotive marketing is desirable.
  • Candidates may provide sample project plans and samples of product documentation, if desired.

Other Required

  • Ability to sit for multiple hours at a time and to work multiple hours a day at a computer keyboard.
  • Ability to remain alert and focused during the work day.
  • All other related and/or additional responsibilities that may be required or assigned.