Job Description

Digital Marketing Manager

Terms of Employment: Full-time, Exempt, At-will

Reports to: International Director of Marketing

Staff reports: None

Position Location: Remote, US-based


The Digital Marketing Manager will grow the organization’s online audience by engaging our existing donor, prospect, and fan base via effective and innovative digital marketing strategies.

General Responsibilities:

  • Develop and manage innovative marketing and digital fundraising campaigns with the goal of acquiring, renewing and retaining donors
  • Work within an existing brand voice, both in visual representation and editorial style, in order to support the consistency of messaging across campaigns and the organization
  • Develop and manage email campaigns, landing pages, tools and graphics for online fundraising activities, including donation forms
  • Implement Peer-to-Peer fundraising initiatives and Giving Day campaigns
  • Coordinate the delivery of strategic multi-channel fundraising and marketing campaigns
  • Create, manage, and optimize paid campaigns to achieve fundraising objectives and optimize for the lowest possible cost per result and overall positive ROAS daily
  • Measure, evaluate, analyze, test and refine current fundraising strategies to enhance participation and revenue
  • Define, plan, and achieve annual objectives and key performance indicators
  • Manage the digital communications editorial calendar as well as the creation, production and delivery of organization-targeted email communication
  • Provide accurate and insightful digital income analytical reports
  • Manage the organization’s web-based fundraising and marketing tools/platforms
  • Stay abreast of industry best practices within the nonprofit sector and more broadly in the commercial sector

Qualifications and requirements:

  • A commitment to Animal Equality’s vision, mission, strategy and culture.
  • A minimum of five years of related work experience in direct response fundraising and marketing, preferably at a nonprofit advocacy organization
  • Knowledge of and proven ability to develop and implement digital fundraising strategies
  • Proven experience with digital marketing platforms including CRMs (Salesforce and Every Action preferred), email marketing tools, CMS, connectors and plug-ins
  • Experience with building and maintaining donation forms, surveys, and other user engagement features, and running reports/interpreting audience analytics
  • Strong data analysis experience
  • Experience using A/B testing in advocacy, fundraising and/or marketing capacity
  • Social media fundraising strategy experience
  • Strong copywriter for fundraising emails
  • Basic understanding of HTML
  • Must be able to handle confidential matters
  • Excellent organizational skills and attention to detail
  • Must have a positive attitude, excellent interpersonal skills, effective communication and the ability to work cooperatively with others in a team-oriented international work environment
  • Ability to work additional hours as needed to meet deadlines and manage workflow
  • Commitment to the objectives of Animal Equality

Salary and Benefits:

  • $60,000-65,000. The benefits package includes 100% employer-covered health, dental, vision insurance, paid child care leave, a generous vacation package, paid sick time, 1 paid volunteer day per year, 2 floating holidays, and 401(k) with partial employer match.