About the Role
Title: Digital Marketing Manager (Remote)
Location:This is a remote role.
- Employees can work remotely
- Full-time
- Employee Status: Regular
- Role Type: Home
- Job Posting – Salary Range: $148,617 – $267,510
- Department: Marketing and Communications
- Flexible Time Off: 20 Days
- Schedule: Full Time
- Shift: Day Shift
Job Description:
Job Description
The Digital Marketing Manager will lead the digital marketing plan for Experian Automotive. This roll will work with marketing, product marketing and cross-BU digital teams to develop the digital approach and ongoing plan. The digital marketing manager will execute all digital marketing including websites, SEO, SEM/PPC, social, email, content marketing and analytics by developing and achieving clear goals for engagement, leads and retention. You will report to the Head of Marketing, Experian Automotive.
Responsibilities:
- Work with our teams and outside agencies in forming the digital marketing plan to improve user experience.
- Manage the website. This includes developing a plan to update website and ongoing maintenance plan working in a CMS including updating taxonomy, loading videos, blog posts, images, integrating 3rd party platforms and creating new pages including writing/editing web content for new pages.
- Develop SEO plan to maximize the volume of inbound organic traffic from search engines to our website.
- Create plan to manage SEM, working with our teams and 3rd parties, to maximize Return on investment.
- Develop overall email marketing plan. Create emails in Eloqua and working with and managing email databases.
- Manage social networks including writing and editing social posts and posting content to LinkedIn, Twitter and Facebook.
- Develop content marketing asset creation and distribution plan including video content best suited for target markets.
- Use analysis to evaluate end-to-end customer/user experience across multiple digital channels and customer touch points.
- Evaluate digital channel performance to measure performance including A/B testing and digital marketing campaigns and assess against goals (Return on investment and Performance Indicators).
- Create MQL tracking by working with marketing team and sales operations team to develop plan for how to track marketing qualified leads all the way through the sales funnel.
- Identify creative growth strategies including evaluation of digital insights, and optimize spend and performance based on the insights
Qualifications
- Undergraduate degree in Marketing or equivalent work experience
- At least 10 yrs of work experience in a marketing department working in the digital space
- Demonstrated knowledge of Eloqua, Salesforce.com, Content Management Systems, social media platforms
- Demonstrated analytical skills
- Comfortable in team-oriented atmosphere
- Proficient in Microsoft excel (can maintain complex spreadsheets) and PowerPoint