About the Role
Title: Digital Marketing Manager
Location: United States or Remote
Job Description:
About GreyNoise
GreyNoise is a mission driven security startup focused on helping organizations understand and mitigate risks from Internet scanning and exploitation. GreyNoise provides real-time intelligence on all actors scanning the Internet and how some of them are attempting to exploit vulnerabilities on assets connected to corporate networks. The intelligence is highly trusted because it’s generated from a global fleet of thousands of purpose built sensors observing the Internet. Advanced data science techniques and AI are used to process millions of observed events into real-time intelligence for customers.
Organizations use GreyNoise intelligence to understand the background scanning noise on the Internet and reduce up to 40% of alerts in a SOC. Threat hunting, vulnerability prioritization, incident investigation, and emerging threat response are other popular use cases for GreyNoise. The user base includes more than 10,000 community users and with 100 plus paid customers.
All positions are fully remote within the US, with optional office attendance at our DC area headquarters, unless otherwise specified. Applicants must have US work authorization.
The Role
We are seeking a highly motivated Digital Marketing Manager to spearhead the development and execution of digital marketing campaigns and advertising strategies across multiple platforms. The ideal candidate is instrumental in driving lead generation, increasing brand awareness, and fostering user engagement with our brand, products, and services. You will manage SEO, SEM, PPC, email marketing, webinars, and other digital campaigns while leveraging data-driven insights to optimize performance and achieve measurable results.
What You Will Do
- Search Engine Optimization (SEO) & Pay-Per-Click (PPC):
- Develop and implement SEO strategies to increase organic traffic and improve search engine rankings.
- Manage PPC campaigns across platforms like Google Ads, focusing on cost-per-click optimization and maximizing ROI.
- Web Analytics & Optimization:
- Monitor website traffic and user behavior using tools like Google Analytics, providing actionable insights to enhance campaign performance.
- Optimize website content and structure to improve rankings on search engine results pages
- Performance Analysis & Reporting:
- Analyze campaign data across web analytics and advertising platforms, assessing performance against KPIs.
- Deliver clear, actionable insights and regular performance reports to the marketing team and key stakeholders.
- Marketing Tech Stack Management:
- Oversee the current marketing tools, including Google Analytics, Google Ads, HubSpot, SEMrush, and others.
- Identify and recommend additional tools or technologies to enhance marketing operations and drive performance.
- Ensure proper integration and functionality of tools within the marketing ecosystem.
- Email Marketing Campaigns:
- Plan, execute, and optimize email marketing campaigns, including audience segmentation, content creation, and performance tracking.
- Implement personalized and automated email strategies to drive engagement and meet marketing objectives.
What You Will Bring
- Experience: 5+ years in digital marketing, including SEO, SEM, PPC, email marketing, and content strategy.
- Technical Skills: Proficiency in web analytics tools (e.g., Google Analytics, SEMrush), advertising platforms (e.g., Google Ads, LinkedIn, X), Marketing Automation Tools (Hubspot), as well as knowledge of additional tools that may be useful to achieving our goals around digital marketing.
- Email Expertise: Hands-on experience with email marketing platforms (e.g., HubSpot).
- Social Media Savvy: Familiarity with social media and digital advertising tools.
- Core Strengths: Excellent communication and project management skills, with the ability to work collaboratively across teams.
- Data-Driven Mindset: Ability to translate analytics into actionable strategies that drive business goals.