About the Role
Digital Marketing Manager | Remote
Department:Brand and Customer Experience
Remote
Who We Are:
Cardinal Financial is a nationwide direct mortgage lender that focuses on creating solutions for our borrowers, partners, and employeesto provide the very best experience. We are genuine and hard-working individuals who are not scared to improve and intentionally push beyond what is considered good enough
Looking to join a growing company that values its people, innovates and expands on its proprietary technology? Apply below!
Who We Need:
Seeking a Digital Marketing Manager responsible for planning, executing, and optimizing our online marketing strategies across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
What You Will Do:
- Develop and execute comprehensive digital marketing strategies that align with business goals and drive measurable growth.
- Lead and manage all digital marketing initiatives, including SEO/SEM, paid social media, display advertising and lead generation campaigns.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Collaborate with internal teams to create landing pages and optimize user experience.
- Ensure consistent messaging and branding across all digital channels.
- Utilize advanced analytics to measure and report on the performance of all digital marketing campaigns, identifying trends and insights to optimize spend and performance.
- Implement data-driven strategies to enhance user experience and drive conversion rates.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Coordinate with the marketing team and other departments to align digital marketing strategies with overall company goals.
- Manage and oversee various digital marketing campaigns, including budget management.
- Stay current with emerging digital marketing trends, technologies, and best practices, and integrate these insights into our strategies.
- Manage relationships with external vendors and digital marketing agencies to maximize campaign effectiveness and ROI.
What You Need:
- Bachelors degree in Marketing, Communications, Business, or a related field.
- A minimum of 7-10 years of experience in digital marketing, with at least 3 years in a senior or managerial role.
- Certification in Google Analytics and/or Google AdWords.
- Proven experience in leading and managing SEO/SEM, marketing databases, social media, and/or display advertising and lead generation campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent written and verbal communication skills.
- Strong project management skills with the ability to handle multiple priorities.