Job Description

Digital Marketing Growth Specialist

New York – Remote
Pennsylvania – Remote
Iowa – Remote
Oregon – Remote
California – Remote
Massachusetts – Remote
Ohio – Remote
Kansas – Remote
Washington – Remote
North Dakota – Remote
Vermont – Remote
North Carolina – Remote
Idaho – Remote
Virginia – Remote
New Hampshire – Remote
Alabama – Remote
Florida – Remote
New Mexico – Remote
Utah – Remote
Montana – Remote
Arkansas – Remote
Missouri – Remote
Arizona – Remote
Texas – Remote
Mississippi – Remote
Tennessee – Remote
Georgia – Remote
Michigan – Remote
Alaska – Remote
Nebraska – Remote
Minnesota – Remote
Hawaii – Remote
Louisiana – Remote
South Dakota – Remote
New Jersey – Remote
Nevada – Remote
Rhode Island – Remote
South Carolina – Remote
Maryland – Remote
Maine – Remote
District of Columbia – Remote
Wyoming – Remote
Wisconsin – Remote
Delaware – Remote
Indiana – Remote
Connecticut – Remote
Illinois – Remote
Kentucky – Remote
Colorado – Remote
West Virginia – Remote
Oklahoma – Remote

Time Type: Full time
Job Requisition Id: R125489

Job Overview:
This position is responsible for the development of campaign strategy and utilize digital marketing skills to work on full-funnel Equipment campaigns and initiatives; developing, creating, managing, and optimizing digital end-to-end go-to-market strategies that drive revenue growth. This position will partner closely with internal and external team members including product category managers, channel managers, analytics, sales, suppliers, agencies, contractors and more to forecast, develop, launch, and track growth marketing initiatives. The ideal candidate will possess experience in digital marketing, a test-and-learn mindset, and results driven results.

Key Responsibilities:

  • Manage and direct high-impact go-to-market strategies that drive incremental revenue
  • Formulate strategic insights from a variety of sources to develop top-, mid-, and bottom-funnel content that engages our audience and drives conversions
  • Partner closely with copywriters and designers to iterate on marketing assets and optimize media to drive conversions in a variety of channels and calls-to-action, including engagement, opens, clicks and form fills
  • Communicate campaign vision to key internal stakeholders including product category managers, channel managers, and marketing leadership as well as external stakeholders such as suppliers and key opinion leaders
  • Manage schedules of all assets, product content and deliverables with corresponding team and channel partners.
  • Provide actionable SEO direction to the content team to execute on, including landing pages, product pages, educational resource centers, YouTube videos, etc.
  • Collaborate with partners to optimize growth components, including but not limited to digital, email, social, display, content, video, organic SEO, PPC, etc.
  • Incorporate a test-and-learn approach to continually instruct and augment the performance of all campaigns
  • Deliver timely, relevant, and straightforward reporting and analysis on campaign KPIs and proactively provide recommendations for adjustments to improve performance of in-flight campaigns as well as future campaigns

Specific Knowledge & Skills:

  • Experience with strategizing and executing digital growth marketing initiatives
  • An understanding the use of content, promotions, and special offers to drive response
  • Skilled in a variety of marketing activities and channels, including social media, display advertising, content marketing, email marketing, SEO, PPC, landing page design, etc.
  • Experience with search technologies and platforms
  • A strong understanding of SEO strategies and the business models of search platforms
  • Excellent verbal and written communication skills
  • Highly organized with strong project management skills

General Skills & Competencies:

  • Basic understanding of industry practices
  • General proficiency with tools, systems, and procedures
  • Basic planning/organizational skills and techniques
  • Good decision making, analysis and problem solving skills
  • Good verbal and written communication skills
  • Basic presentation and public speaking skills
  • Basic interpersonal skills
  • Developing professional credibility

Minimum Work Experience:

  • Typically, 2 to 4 years of related professional experience.

Preferred Education:

  • Typically, a Bachelor’s Degree or global equivalent in related discipline.