Job Description
Digital Marketing Automation Manager
locations
United States-Remote
time type
Full time
job requisition id
JR0027319
Together we fight for everyone’s opportunity for a better financial future.
We will do this together with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.
Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with and those we acquire throughout our lives are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.
Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage Apply Now
Get to Know the Opportunity:
The Digital Marketing Automation Manager is a solutions oriented marketing technologist that blends business strategy, customer experience, technology and data together to develop best in class marketing automation & communication capabilities. Please Note: Work location for this role is FLEXIBLE! This position allows 100% remote work from home or allows work to be performed in any of our major office locations with a hybrid schedule.
The Contributions You’ll Make:
- Design and develop solutions that enhance Salesforce Marketing Cloud functionality, its data connections with Sales Cloud (and other data sources), and suite of products to optimize and evolve marketing campaigns and capabilities.
- Lead the end-to-end design, development, and deployment of email campaigns in collaboration with marketing and operation teams.
- Manage email campaign request process, including gathering requirements, gaining approvals, and pre-deployment testing in coordination with operations team.
- Utilize AMPScript to pull in personalized data and dynamic content based on customer variables across multiple data extensions.
- Manage the maintenance and/or enhancement of campaigns and the marketing database including design of various data integration solutions.
- Utilize SQL to create both simple and complex queries for audience segmentation, analysis, and reporting.
- Develop custom cloud pages and forms for subscriber data capture and processing into SFMC and SFDC.
- Provide input/recommendations where marketing strategy can be enhanced by new capabilities.
- Oversight and management of digital campaign calendar to ensure all campaigns are executed on-time.
- Implement content marketing strategies that serve relevant content to targeted audiences.
- Ensure all marketing interactions are compliant with local and federal privacy and governance law.
- Connect regularly with the marketing teams on campaigns, and work closely to brainstorm and collaborate on creative ideas to optimize campaign performance.
- Work closely and collaborate with project managers, marketing consultants, data scientists, IT, and web developers to ensure the success of deployments, API calls, and data feeds, etc.
- Other duties as assigned.
Minimum Knowledge & Experience:
- 5+ years’ experience working with Marketing Automation technology platforms such as Salesforce Marketing Cloud.
- 3+ years’ experience designing and developing complex data driven email marketing campaigns.
- Advanced knowledge of HTML, CSS, and AMPScript, JavaScript, APIs and SQL
- Possess a strong technical background, including knowledge of integrating multiple platforms and marketing channels.
- Outstanding ability to think creatively, strategically and identify and resolve problems.
- Excellent analytical, organizational, project management and time management skills.
- Solid understanding of data management and database concepts.
- Strong business case/user story development and implementation experience.
- Strong understanding of Digital Marketing strategies, channels and tactics.