Job Description
Digital Marketing Associate (remote)
REMOTE – AUSTIN, TX
Please note this position is work from home from anywhere in the U.S. – the ATS requires that we select a city. Our headquarters is in Austin.
The Digital Marketing Associate is a strategic team member to help in our overall marketing efforts at Common Threads. This position will report to the Marketing & Events Manager. Responsibilities for this position include developing, overseeing, and optimizing digital marketing initiatives to maximize brand awareness and development.
The Digital Marketing Associate should be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing campaigns that will help increase our digital footprint, maximize fundraising goals, and growth.
Responsibilities:
- Develop, implement, and lead Common Threads external communication strategy for various channels (including Google Ads, YouTube, LinkedIn, Facebook/Instagram, Twitter, MailChimp, blog posts, etc.)
- This is inclusive of developing and owning the marketing calendar, and running point on the creation of all necessary marketing materials/assets.
- Support the management of vendors, and third party companies that support digital marketing initiatives (such as ad creation, web development, graphic design, campaign ideation) to build brand awareness.
- Define, analyze, and optimize essential metrics for marketing data, social media and email campaign performances. (campaign results, conversion rates, traffic, lead form generation performance, etc.)
- Provide monthly campaign and analytics reports on project KPIs, including social media engagement and growth, newsletter subscriber metrics, website brand awareness metrics and overall donation actions.
- Create digital campaigns that support fundraising efforts. Measure the success of every campaign based on the established KPIs
- Support and manage donor platforms and pages associated with events and campaigns.
- Support organization event management and execution (such as ticket sales and management, landing page creation, vendor management)
- Stay up to date with the latest marketing and communication best practices and technologies. Brainstorm and collaborate with internal teams on new ideas and tactics. Manage and assist in the creation of monthly blogs to support organization thought leadership and push KPI’s on website traffic by demonstrating expertise in various areas (content development and , marketing, journalism etc.)
- Support content creation, asset capturing and storing (such as: photography, video creation, file management)
Qualifications:
- 2+ years of experience in developing and implementing digital marketing strategies
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc) and market research methods
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
- Knowledge of WordPress, Canva, Classy, Salesforce, MailChimp, HTML, CSS and web development tools (e.g. Dreamweaver)
- Strong proficiency in Google Analytics, Google Tag Manager, Facebook Ads, WordPress and LinkedIn Ads
- Strong knowledge and experience of all different digital marketing channels, online marketing tools, and best practices
- Highly creative yet process-driven and relies on data to make decisions
- Strong project management skills and experience working in a deadline-driven work environment
- Exceptional communication and writing skills
- Proven experience evaluating and negotiating media placements
- Attention to detail for precise analysis of data
- Critical thinking and problem-solving skills
- Ability to work with teams and collaborate
- Time management and multitasking skills with the ability to prioritize tasks
