About the Role
Digital Experience Lead
United States
Job Description
Digital Experience Lead
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world — together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Our Global Dealer Engagement team builds successful partnerships with our 9,500 dealers and helps them unlock their full potential and increase customer satisfaction. We focus on training and productivity, governance, customer sentiment, diversity, community, retail excellence, systems and process modernization, and rewards and recognition to help our dealers differentiate themselves from the competition and maximize their strengths.
What you’ll do…
We are looking for a self-motivated, independent creative thinker to drive user engagement across two new training and enablement platforms, Ford University and Lincoln University. You will work on a small team to drive big change in an established industry/space where there is an inherent apprehension to change.
- Campaign Creation & Implementation: Designing and executing marketing and advertising campaigns to encourage dealership employees to maximize integration of platform features and content into daily workflows. This will involve a mix of digital channels and creative content creation.
- Cross-Functional Collaboration: Working closely with various business units within Ford and Lincoln to align campaigns with their objectives and leverage existing platform solutions. This requires strong interpersonal and communication skills.
- Performance Analysis & Reporting: Tracking campaign results, analyzing data (using tools like Tableau), and providing key performance indicators (KPI’s) to leadership to demonstrate impact and inform future improvements.
- Communication & Stakeholder Management: Keeping all stakeholders (dealership employees, internal teams, etc.) informed through clear and effective communication about the platform, new features, and campaign updates.
- Project Management: The ability to manage multiple projects at one time. Ensure milestone and deliverables are met on time by designated responsible individuals.
You’ll have…
- High school diploma
- 3+ years of experience in executing/administering user experience campaigns on digital platforms
- 1+ years of experience using Adobe Suite, (Adobe Photoshop, Adobe Premier, Basic Video Editing Skills) JavaScript, Tableau / Data Analytics
- 1+ years of experience using digital image and video formats
Even better, you may have…
- Bachelor’s degree in advertising & marketing preferred
- Familiarity with platforms like Mindtickle
- Familiarity with Smartsheet