About the Role
Title: Digital CRO Strategist (Remote)
Location: United States
Type: Full-Time
Workplace: remote
Category: Design Team
Job Description:
Remote
Barrel is a digital agency that designs, builds, and optimizes e-commerce websites for brands. We work with exciting brands across fashion, beauty, CPG, and home goods. We are a highly collaborative and fully distributed team.
Barrel is looking for a freelance Digital CRO Strategist to collaborate alongside our remote-first team. The ideal candidate has a deep understanding of conversion rate optimization strategies and a proven track record of improving website performance. As a CRO Strategist, you will analyze user behavior, identify conversion barriers, and implement strategies to enhance the overall user experience and increase conversion rates.
Responsibilities:
· Establish KPIs for conversion rate optimization and create a robust A/B testing roadmap for newly launched websites.
· Perform website audits and provide strategic recommendations based on UX best practices and usability standards for existing client websites
· Define, report, and present the performance of website A/B and multivariate testing initiatives to clients
· Develop internal and client-facing POVs, guidelines, and templates for building new websites, tracking performance, SEO and CRO testing
· Consult with clients to develop, articulate, and implement comprehensive SEO strategic plans/roadmap that align with client’s overall goals and broader strategies
· Continuously identify new SEO growth opportunities for clients by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis
· Stay up-to-date with the latest trends and best practices in CRO and digital marketing to continuously improve our services.
· Collaborate with designers, developers, and other stakeholders to implement CRO strategies and ensure seamless integration.
Skills:
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- Demonstrated experience using website testing tools such as Google Optimize, Adobe Test and Hotjar
- Solid background in creating SEO and CRO roadmaps for both newly launched and established websites
- Experience creating and managing reporting/analytics frameworks with Google Analytics and Google Data Studio
- Experience in presenting strategic plans and performance reporting to clients
- Ability to work cross-departmentally and collaborate with UX Design, Web Development and Client Services teams
Experience:
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- Experience as a CRO strategist or similar role.
- Strong understanding of conversion rate optimization principles and best practices.
- Proficiency in using CRO tools such as Google Analytics, Hotjar, Optimizely, Intelligems, Shoplift, VWO, etc.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Strong project management skills and the ability to handle multiple projects simultaneously.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Experience in UX/UI design is a plus.
- Minimum of 3 years managing digital strategy and optimization
- 2 + years of experience creating strategic roadmaps and reporting in an agency environment
- 2+ years of experience creating POVs and training both internal and external client teams on CRO and SEO best practices