Job Description
Digital Content Creator II or Senior Digital Content Creator
Job Locations US-Remote Position | US-IA-Iowa City
Job ID
2023-2328
# of Openings
1
Category
Marketing & Communications
Travel
No Travel Required
Overview
At ACT Your Work Makes a Difference
Education has power – a power that changes lives forever. It creates opportunities that lift up individuals, their families, and sparks societal change that echoes through generations to come. From our grassroots we have fought the good fight for equity in education, and we remain devoted to helping anyone who struggles to access that power. This is what matters to us and we must do better – we’ve never been more sure of our purpose.
ACT team members are part of an organization dedicated to an important mission: Helping people achieve education and workplace success. Advancing the mission internally, by helping team members achieve education and workplace success of their own, is core to our values.
We want our team members to have the well-being and confidence they need to do their best work. To support this, our total rewards include company paid life insurance, medical, dental, vision, flexible spending accounts, 403B with company contributions, paid holidays, paid time off, and so much more. You can find a comprehensive list of our benefits here.
Work location: Remote (can also be on-site or hybrid if in Iowa City, Iowa area)
We are seeking a Digital Content Creator II or Senior Digital Content Creator responsible for helping to create and execute demand and lead generation campaigns that educate, inform, and facilitate brand engagement for ACT. The Content Creator will focus on compelling storytelling in a variety of digital channels and formats to create an ongoing conversation that will elevate the ACT brand across market segments.
The Finalist will be hired at the salary and level commensurate with their qualifications. For this position, we anticipate offering an annual salary in the range of $58,000 to $80,000, depending on the level. ACT manages salaries within the range based on relevant factors including, skills, experience, and internal equity. This position is not incentive eligible.
What you will be working on:
- Work closely with the ACT brand team, designer, and developers to deploy messaging, experiences, and content relevant to a variety of core ACT audiences
- Work with a mix of words, images, videos, and other media to create content for websites, apps, and social media pages
- Drive audience-focused content that sets the stage for engagement with the ACT brand, message, and its corresponding products and holistic approach to educational pathways and success
- Write content including social media, email, ads, website pages, and other types of content that aligns with the ACT brand
- Work closely with the rest of Marketing and particularly the Customer Touchpoints Team to understand the capabilities of our digital communications platforms and to learn how to write and design content for best-use in these platforms
Digital Content Creator II minimum requirements:
- A minimum of three years of marketing experience with recent specialization in digital, content, social media, brand management, and/or product marketing, as well as experience:
- Planning and creating marketing campaigns for digital channels including Web, email, social media, blogs
- Contributing to a content strategy that focuses on user experience being delivered in the right time, place and format
- Solid understanding of marketing technologies including: CRM, marketing automation, web technologies, graphic design tools such as Canva and social media management/monitoring platforms such as Meltwater and Sprout Social
Senior Digital Content Creator minimum requirements:
- A minimum of five years of progressively responsible marketing experience, that includes at least two years of recent specialization in two or more of the following: digital, content, social media, brand management, product marketing, as well as experience:
- Planning, creating and executing marketing campaigns for digital channels including web, email, social media, blogs with demonstrated ROI’s
- Developing and/or leading a content strategy that focuses on user experience being delivered in the right time, place and format
- Using marketing technologies including: CRM, marketing automation, web technologies, graphic design tools such as Canva and social media management/monitoring platforms such as Meltwater and Sprout Social
Minimum requirements for both levels:
- Exceptional writing and editing skills, and the ability to educate other writers in best practices
- Ability to work collaboratively and develop productive relationships in a results-driven, team-oriented matrix environment
- Ability to work with a strong customer-focused mindset deliver on time, communicate clearly, earn trust
- Strong organizational, analytical, decision making and planning skills and attention to detail
- Ability to prioritize and manage multiple projects simultaneously
- Ability to think critically about marketing performance, as related to business performance
- Ability to stay abreast of the latest trends and debate in key audience sectors and create content focused on the voice of the customer
- Ability to manage change, deliver and thrive in an environment experiencing change at a fast pace
- Skills and knowledge required for success in this position can be attained through experience, education (Bachelor’s degree in digital media, advertising, web or graphic design, or a related field), or a combination of both.
It’s a plus if you have:
- HTML, CSS
- Video editing capabilities
About ACT
When ACT was founded in 1959, it disrupted the assessment industry with a new approach to helping students better understand their readiness so they could take steps to improve it. By leveraging our expertise and authority in assessment and research, we will again disrupt the industryhelping more people learn, better measure their progress, and improve their navigation through life’s transitions.
More than ever before, ACT is fulfilling its mission of helping people achieve education and workplace success. We’re doing it by pushing the boundaries of learning innovation through the work of our people, who we call team members because we’re all in this together.
We know transformation does not come without challenge. That’s why ACT invests in a variety of experiences for team members to strengthen their connections, explore ideas, learn from customers, and celebrate success.
Completion of the ACT National Career Readiness Certificate is recommended. Find a testing site near you to register for the WorkKeys assessments. Finalists for this position will be subject to a criminal background check as a condition of employment.
ACT is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. ACT values diversity in people and ideas and participates in E-verify. ACT’s online position announcements are intended only to provide general descriptions of employment opportunities; none of the information provided for any position should be interpreted as a commitment by ACT to specific terms and conditions for employment.