Job Description

Digital Content and Marketing Specialist


Work from Anywhere in the US (except CO, AL, or LA)

FreeWill is an award-winning, social-good startup that has partnered with 1000+ nonprofits who support our mission while raising more than $7B in bequests to charities since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.

All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.

In the last 5 years, we’ve grown from 5 people to 200+ (all smart, tenacious, and kind), and continue to grow. We’d love to have you be a part of this adventure.

Full-time • Excellent Benefits

About the role

We are looking for a Digital Content & Marketing Specialist to play an integral role in growing our brand presence among nonprofits across the country. This role will work closely with our marketing and partnerships teams to develop and write thought leadership and lead nurturing content for nonprofit prospects at every stage of the customer journey. We are looking for a strong writer comfortable working in multiple mediums who is able to quickly spin a story out of data, suss out new trends, and turn both into actionable insights for development staff at nonprofit organizations. This role will help develop content for our regular co-CEO webinar series, which often exceeds 1000 attendees.

This role reports to our VP of Marketing, and can be remote or based out of New York City.

FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don’t think that an individual’s pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation.

When we make an offer, we provide multiple options so that employees can choose between compensation packages that prioritize salary or stock options. This role offers a range based on experience and level which will be decided internally and communicated during the interview process. The offers for this role will be between $75,000 and $85,000. We also have historically offered competitive annual raises.

The goal

  • Write and create outstanding content to increase site traffic, drive leads for our partnerships team and help prospects understand how working with FreeWill will accelerate their planned and non-cash giving programs
  • Position FreeWill as a thought leader on nonprofit fundraising for planned and major giving
  • Nurture prospects to reduce the length of the sales cycle and grow interest in FreeWill’s products

The tactics

  • Work closely with the marketing and partnerships teams to understand the nonprofit development landscape and strategize content development
  • Write and publish digital thought leadership content, including blog posts
  • Produce sales-enablement content, including downloadable resources, case studies, whitepapers and industry trend reports
  • Research, contribute to and develop prospect-facing webinars on a variety of topics, including collaborating closely with one of the co-founders / co-CEOs
  • Stay on top of fundraising and planned giving best practices and techniques
  • Develop and write email and social media campaigns
  • Parse and analyze large amounts of internal and external data to extract trends and actionable insights for nonprofits, and think of creative ways to present to prospects and partners


  • 4+ years experience in digital content creation and lead generation
  • Superior written and verbal communication skills
  • Must be comfortable working with data, presenting it visually, and telling compelling stories based on what it’s saying
  • Strong understanding of SEO practices, Google Analytics, and keyword research
  • Familiarity with social media channels and strategy, particularly LinkedIn
  • Knowledge of nonprofit fundraising space is a strong plus
  • Experience with email marketing, nurturing, and automation is a plus
  • Intellectual curiosity that drives a willingness to learn and take on new challenges
  • Comfortable moving quickly in a fast-paced environment and writing to a deadline
  • Project management and problem-solving mentality
  • Technical understanding of HTML/CSS is a plus


In addition to the immense personal and professional satisfaction you’ll gain from helping to raise $1T for high impact nonprofits in a kind and joyful work environment, full time employees at FreeWill are eligible for the following benefits:

  • Work from home
  • Unlimited PTO
  • Flexible hours
  • Competitive salary
  • Commuter benefits
  • Company stock options
  • 401k
  • Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
  • Short-term and long-term disability insurance
  • Life and AD&D insurance
  • Free One Medical membership
  • Paid parental leave for all parents


  • Option to work from our new, beautiful NYC office, located in the Financial District
  • Fully paid trips, such as an annual work retreat in a relaxing location
  • Regular (virtual) team events
  • $250 monthly co-working budget which can be used for local co-working spaces (for team members located outside of the NYC metro only).
  • $300 annual budget to outfit your home office or cover utility bills
  • $1,000 referral bonuses for growing our FreeWill community
  • $1,000 annual professional development budget