Job Description
Digital Communications Specialist II (Open to Remote)
Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt
Position Summary
Responsible for performing all activities associated with planning and execution of email and mobile messaging. This role will work closely with Campaign Management and 84.51 to activate digital communications with a heavy emphasis on personalized and dynamic content and refined customer segments. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion and safety.
Essential Job Functions
- Perform day-to-day email marketing activities including but not limited to, drafting creative briefs, testing, QA, and campaign performance
- Work with Digital Communications Manager (Planning and Execution) to schedule all email and mobile messaging
- Schedule mobile messaging marketing activities
- Work with Campaign Managers on creative briefs using industry best practices and learnings from Kroger’s email performance
- Utilize various workflow management systems to approve and deliver all necessary assets to Digital Communications Developers for coding
- Interface with targeting teams to ensure proper lists and validate audience size
- Serve as ongoing resource for Kroger and 84.51 Campaign Managers and Creative Services to ensure optimal output and efficient processes
- Use data and insights to evaluate effectiveness of digital communications
- Champion new ideas to help keep pace with rapidly changing digital communications and ecommerce space; educate stakeholders on digital communications best practices and processes
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
Minimum Position Qualifications
- 3+ years hands-on experience in outbound e-mail marketing
- Any experience using Adobe Analytics
- Thorough knowledge of email, push notifications and SMS/MMS including channel regulations; thorough knowledge of CAN SPAM Act
- Strong workflow management experience and ability to balance multiple projects with tight timelines
- Exceptional communication and account management skills
- Highly organized with exceptional attention to detail
Desired Previous Experience/Education
- Bachelor’s Degree in Marketing, Business or related area preferred
- Any experience working on complex email campaigns
- Any experience using marketing cloud solution (e.g. SalesForce)
- Any digital communications experience with multi-channel retailer
- Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals
Education Level: Bachelor’s Desired
Required Travel: Up to 25%
Required Certifications/Licenses: None
Position Type: Full-Time
Regions: General Office- Cincinnati; Any; Mid-Atlantic; Midwest; Mountain; South; West