Job Description
Title: Demand Generation Specialist
Location: Remote United States
Hi there! We’re PAR and our purpose is:
To deliver solutions that connect people to the restaurants, meals and moments they love.
We take that responsibility very seriously. As a leading provider of technology to the top restaurant brands in the world we’re calling all rebels, instigators, idealists and builders to join our constantly growing team!
PAR invented the first standalone point of sale terminal over 40 years ago, yet we operate much like a start-up at the forefront of restaurant technology. Today, our solutions span Customer loyalty, engagement, restaurant management, payment services, drive-thru, and full POS integrations. These solutions are used to serve tens of millions of guests every day in over 120 countries.
Our mission is to build the number one restaurant technology company in the world and we’re off to great start.
We believe that our ambition is only limited by our ability to attract and retain great people; people who are up for the challenge to change the game with us! If it sounds like you belong here, we should meet!
The Demand Generation Specialist is responsible for developing, executing and measuring all lead generation campaigns to drive qualified leads into the pipeline. Email is an integral channel in building the PAR brand, nurturing target audiences, showcasing thought leadership and building brand loyalty with clients and prospective clients, and as such, the lead generation specialist will work with the Marketing and Sales team to build compelling campaigns that drive results. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis. The Demand Generation Specialist is expected to monitor, analyze, test and continually refine all components of campaign lifecycles as well as follow email marketing best practices in order to optimize lead generation.
Responsibilities:
- Build, manage and refine target audience contact database and develop campaigns that drive interest in PAR services including message creation, CTAs, template and landing page design, and campaign workflows.
- Segment audiences based on behaviors, like past email engagement, website interaction, event attendance, and develop strategies to nurture prospects into qualified leads.
- Management of lead generation activities such as webcasts, Lunch & Learns, drip campaigns, paid media campaigns, podcasts and more.
- Analyze and report results from all outbound campaigns and make recommendations to continually improve metrics including open rates, CTR, leads; present recommendations to the Marketing team in a clear, logical, and compelling fashion.
- Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.
- Manage multiple campaigns simultaneously and make adjustments as needed to optimize results. Perform A/B testing with regularity.
- Maintain knowledge of digital marketing best practices.
- Maintain knowledge of PAR’s offerings, partner offerings, industry/product solutions, customer applications, competitive product differences as well as evolving strategies.
- Utilize Salesforce, HubSpot, and Pardot to create, monitor and track reporting of qualified prospects.
- Support program and campaign planning to ensure effective resource utilization and management across the marketing team for both internal projects (e.g. technology implementations, process improvements) and marketing campaigns, projects and activities.
- Perform reporting and analysis to support the development of budgets and financial planning, working closely with the team.
- Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy.
Required Skills:
- Bachelor’s Degree in communications, marketing, or related field
- 2+ years of experience and proven results in developing effective email marketing campaigns
- Highly accountable with ability to handle multiple projects, manage competing priorities and workflows
- Experience with marketing automation tools such as HubSpot (Marketo, Pardot, MailChimp ); Hubspot strongly preferred.
- Experience working in tools such as Salesforce.
- Salesforce experience necessary to build reports and manage pipeline
- Strong understanding of email marketing rules and guidelines
- Exceptional written and communication skills
- Strong analytical and research skills
- Independent worker capable of managing multiple projects in parallel
- Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
- Ability to quickly learn technical information and apply it in a fast-paced environment
- Marketing analytics and SEO experience a plus
Unique Requirements
- Up to 10% travel