About the Role
Demand Generation Specialist
United States
Prismaticis an embedded integration platform as a service (embedded iPaaS) that empowers B2B software companies to deliver best-in-class integrations to their users. We believe software in every industry has huge potential to positively impact the people who use it, and that better, easier integrations can help software companies make even bigger impacts. Prismatic has rapidly gained traction among B2B SaaS teams ranging from startup to Fortune 100, earning top satisfaction ratings in our industry.
The Demand Generation Specialist will work closely with our Demand Generation Manager to execute an ever-growing list of demand generation campaigns and will also own Prismatics social media cadence. This is a key role for Prismatics marketing team, one we consider critical for our future success, and will report to our VP Marketing.
You will
- Work closely with our Demand Generation Manager and other team members to execute demand gen campaigns using content, email, social media, ads, and other channels to help us meet or exceed our quarterly inbound MQL goals
- Own both the strategy and execution of Prismatics social presence, including planning, writing, and posting engaging content that reinforces our brand and message
- Write and build newsletters and other marketing emails using Marketo
- Coordinate plans and order/organize content and materials for conferences and webinars
- Distribute our content using channels website, social media, and community groups
- Establish programs to increase our social media following
You may be a good fit if
- 2+ years of demand gen, social media, or other marketing experience in a B2B SaaS company
- Proven writing skills – in particular, to create compelling, concise, and impactful emails and social posts
- Experience using Marketo, Salesforce, or similar applications
- A good eye for detail, a passion for organization, and an informed POV on what makes communications effective
- Proven ability to manage multiple projects and tasks simultaneously
- A roll-up-your-sleeves, get stuff done approach to the day-to-day
- Comfort working in a small, young company, where some things are fully in place and others need to be built from scratch and where growth and change both happen rapidly