About the Role
Title: Demand Generation Manager
Location: Plano United States
Full time
job requisition id: JR-000210
Job Description:
Alkami is a leading cloud-based digital banking solutions provider for financial institutions in the United States that helps clients to transform through retail and business banking, digital account opening and loan origination, payment fraud prevention, and data analytics and engagement solutions. Alkami’s Mobile App Platform has been certified by J.D. Power for providing clients with “An Outstanding Mobile Banking Platform Experience.”
Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). Through our bold investments in technology and people, we empower our clients to grow confidently, adapt quickly, and build thriving digital banking communities through tailored experiences for over 19.5M users.
As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title.
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Position Overview:
The Demand Generation Manager will report to the VP of Demand Generation and be an active member of the Marketing team helping set strategy and direction for the demand generation programs specific to Alkami’s suite of data and marketing solutions. The Demand Generation Manager will work closely with cross-functional teams, and they will design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue. In this role, they’ll be responsible for programs to generate and nurture leads via web, email, social, programmatic advertising, targeted ABM and events.
Key Responsibilities & Duties:
- Developing and executing short- and long-term account-based marketing campaigns to drive leads and the sales pipeline across marketing channels including web, email, social, programmatic advertising
- Monitoring and optimizing campaigns and programs
- Developing customer personas and knowing their buying preferences
- Knowing Alkami’s suite of data and marketing solutions inside and out
- Assisting in content development to target consumers throughout the customer lifecycle
- Working within a team of digital marketing professionals and collaborating with product marketers to develop and enhance strategies
- Assuring buy-in and budget support from senior leadership and stakeholders
- Measuring and analyzing campaign and marketing success
- Delivering performance reports to leadership and departments you partner with
Qualifications:
- 5+ years of demand generation experience in SaaS and Martech
- Bachelor’s degree in Business, Marketing, or a related field or equivalent work experience
- Demonstrated experience working with sales, product and client success organizations
- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, ABM and paid digital
- Experience working in marketing automation tools such as Salesforce Pardot.
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
Desired Skills:
- Strong content writing skills
- Experience working with email and marketing automation tools as well as ABM platforms such as Terminus, DemandBase, and/or 6Sense
- Excellent project management skills to ensure key deliverables are met on time
- Comfortable with quantitative analysis
- An eager learner who continues to improve his/her craft and is not afraid to test and learn