Job Description
Title: Data Strategy Director
Location: United States
Workplace: remote
JobDescription:
We are looking for a Data Strategy Director who acts as a trusted client partner and leads teams to drive results for clients. This role involves embracing and evangelizing new marketing, data, and analytics technologies in addition to leading initiatives to improve the competency of the Strategy and Insights practice. They will generate ideas and processes to deliver successful project solutions and lead strategic cross-competency accounts. In addition, this role will work in partnership with client service and business development teams to expand our footprint across existing and future accounts as well as other Data & Analytics groups, Marketing, Experience Design, and Technology teams.
This role will report to the Sr. Director, Data Strategy to develop practice-wide data perspectives and assist in building a scaling team.
Role and Responsibilities
- Develop digital marketing data ecosystems, accomplishing data-driven analysis and activation through solution architectures integrating measurement, modeling, and MarTech/AdTech to meet client business objectives
- Create and oversee comprehensive data programs to enable complex digital strategies
- Work with CSEs and BD to support pitches for new business or additional follow-on work for clients, especially relating to activation; participate in QBRs as neededLead cross-functional engagements, and ensures cohesive delivery across competencies
- Conduct data strategy programming, including assessing data signals, KPI setting, ecosystem and readiness assessments, co-innovation studio sessions, roadmapping deliverables, and value creation cycles
- Assess client data maturity, understands stakeholder needs, facilitates prioritization, and coordinates a strategic data and agile roadmap of program activities
- Provide perspectives on necessary data advancement recommendations, including data warehousing, modeling, engineering, business intelligence, or other data activities to support business outcomes.
- Work with delivery pods (channel owners, competencies, functional teams) to harmonize activities and deliverables across the co-innovation program, translating business objectives into activities & marketing objectives, ideating on innovation and outlining the tactics necessary to achieve results.
- Use the results of analysis to communicate program success and persuade account and client stakeholders for expansion and investment, including opportunities for accelerator engagements
- Build and advance a team with skills and knowledge appropriate to be a trusted advisor to help clients see a clear path to overcome their challenges
- Maintain subject matter expertise as platforms evolve, including leading development of playbooks and documentation for scaling solutions
- Collaborate with internal marketing team on strategic collateral, collaborative case studies, or other marketing materials
- Maintain billable utilization while uncovering additional project opportunities
Preferred Qualifications
- 6+ years of relevant work experience in digital, consulting, or analytics
- Functional expertise with digital analytics platforms (Adobe Analytics, Google Analytics)
- Knowledge and familiarity with BI tools like Tableau, Power BI, or similar and SQL is a plus
- Familiarity in cloud technologies (Snowflake, AWS, Azure) and their capabilities as they relate to customer, digital, and operational data and digital analytics
- Industry knowledge of the advanced analytics landscape
- Understanding of data governance, compliance, and privacy issues
