Job Description
Data Analytics Advisor, Marketing Campaigns – Work at Home
Location
Virtual, US
Category
Marketing & Communications
Job Id 22027326
B2B Marketing Campaign Analytics Advisor
Job Description
The Campaign Analytics Advisor is responsible for creating end-to-end B2B campaign analytics and measurements solutions (data sourcing, data visualization and advanced analytics) across U.S Commercial Marketing: Broker, acquisition, retention, market conditioning and cross-sell. The Advisor will provide a clear vision for generating omni-channel KPIs, attribution models and actionable insights to prove or disprove business / marketing hypotheses.
Responsibilities include:
- Measurement of all omni-channel campaign performance, provide recommendations to optimize campaign ROI and inform the creation of more personalized and effective programs
- Develop overall marketing attribution models for measuring marketing’s impact on business growth and sales funnel development
- Partner with marketers to develop business hypothesis and leverage predictive analytics and advanced statistical techniques to drive strategic thinking and effective decision making
- Design and implement A/B test to determine cause and effect relationships between marketing actions and business outcomes
- Collaborate with key Data & Analytics partners to drive process efficiencies and scale
- Develop automated reporting solutions, including dashboards that can be delivered as standalone executive reporting packages
- Ensure timely delivery of results reporting and improve the communication of marketing program performance across the enterprise
- Provide insights / guidance on the development of buyer journeys, personas and content consumption based upon campaign performance
Qualification:
- Master’s or advanced degree in a quantitative field such as Statistics, Engineering, or Sciences, or equivalent practical experience
- 5+ years of experience in an analytical role including experience in statistical modeling, A/B testing, Python and SQL
- 5+ years of professional experience building large datasets for measurement and advanced analytics
- 5+ years’ experience using BI Tools (e.g. Tableau, ThoughtSpot ,Qliksense, Looker etc.)
- Experience with Cloud platforms (AWS Redshift, Azure, Snowflake etc.)
- Strong Data Integration (ETL) Skills to create data models as input for BI tools and predictive modelling
- Experience in Healthcare, insurance or financial services
- B2B marketing experience/knowledge preferred
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
For this position, we anticipate offering an annual salary of 91,300 – 152,100 USD / yearly, depending on relevant factors, including experience and geographic location.
This role is also anticipated to be eligible to participate in an annual bonus plan.
We want you to be healthy, balanced, and feel secure. That’s why you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna.
About Cigna
Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you’ll enjoy meaningful career experiences that enrich people’s lives. What difference will you make?
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
Cigna has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.