Job Description
Customer Lifecycle Marketing Program Manager
at LastPass (View all jobs)
Remote – US
LastPass, the #1 password leader, provides password and identity management solutions that are convenient, easy to manage, and effortless to use, helping more than 32 million users and 100,000 businesses organize and protect their online lives. As a pioneer in cloud security technology, LastPass provides award-winning password and identity management solutions that are convenient, effortless, and easy to manage. LastPass values users’ privacy and security, so your sensitive information is always hidden even from us.
We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!
LastPass is looking for a Manager, Lifecycle Marketing:
The ideal candidate has a strong understanding of email and in-product messaging for B2B and B2C users, managing ad-hoc and automated campaigns across the user lifecycle to drive conversion, activation, and retention. They have strong written and verbal communication skills to work with their team and cross-functional stakeholders across the business to drive campaigns and initiatives forward.
If you are passionate about complex problem solving and motivated by scale, then this is the role for you!
Who will you work with?
You’ll work closely with cross-functional partners across marketing, sales, product, and customer success to drive key initiatives and deliver results. You will be operating at a strategic level, managing the team executing on tactics, and on an executional level, digging into data, programs, and systems.
What are some of the exciting challenges you will be working on?
- Lead and oversee the Lifecycle Marketing team to develop, execute, and report on global end-to-end user communications across LastPass B2B and B2C plan tiers throughout the user journey as a paid, trial, or freemium user.
- Build a communication strategy across marketing channels (email and in-product messaging) to engage with our users throughout their product experience, serving the right message, to the right audience, at the right time: coordinate content, design, and segmentation to ensure a consistent user experience across channels.
- Manage the creation of ad-hoc promotional, informational, and transactional communications, as well as automated activation and retention nurture programs. Continuously monitor, report, and identify areas of opportunity to optimize programs to deliver on team and company goals.
- Prioritize internal cross-functional stakeholder requests; organize and coordinate asks to communicate with our user base, deciding which initiatives and campaigns drive the most business impact and value to our customers.
- Own marketing systems like Marketo and Pendo; ensure data feeds, audiences, and databases are functioning and correctly reflecting the state of our users, working closely with our Marketing Tech Ops team. Understand the capabilities and complexities of marketing platforms to meet business needs.
- Lead and nurture a high-performing Lifecycle Marketing team to foster professional growth and deliver high-quality work that benefits the team, our customers, and our business.
What does it take to work at LastPass?
- 5+ years of experience in working in lifecycle marketing, marketing automation, growth marketing, or marketing operations
- Hands-on experience with MarTech tools, Maketo experience required, Pendo experience preferred
- Experience working with HTML and CSS
- Understanding of CRM best practices, principles, strategies, and standard methodologies
- Strong decision-making abilities, analytical skills, organizational abilities, and attention to detail
- Ability to understand the voice, perspectives, and journeys of multiple personas
- Ability to prioritize and multitask in a rapidly changing environment
Its great, but not required:
- You are a data-obsessed marketer with a passion for storytelling.
- You are passionate about driving the best user experience through marketing channels, creating communications that are visually appealing, interesting content-wise, and successful in driving KPIs.
- You’re comfortable working in a fast-paced environment, can adapt quickly to change, and tackle ambiguity and unfamiliar tasks with a positive attitude and resourcefulness.
- You have a thirst for learning and continuous experimentation, with the ability to form hypotheses, execute tests, measure results, and interpret quantitative and qualitative data.
- You are a highly collaborative team player with low ego and high eagerness to take on new challenges in a growing business.
- You have strong organizational and project management skills.
- You can operate at both a strategic and executional level, meaning you can ideate and directly execute.
Why LastPass?
- Market-Leading Password Manager
- High-growth, collaborative environment with inclusive teams
- Continuous learning and development opportunities
If this piques your interest, apply today and chat with our recruitment team further.
We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.