About the Role
CRM Journey Specialist
United States (Remote)
Job Description
In this position
Do you believe data tells the real story? We do! Redefining mobility requires quality data, metrics, and analytics, as well as insightful interpreters and analysts. That’s where Global Data Insight & Analytics makes an impact. We advise leadership on business conditions, customer needs, and the competitive landscape. With our support, key decision-makers can act in meaningful, positive ways. Join us and use your data expertise and analytical skills to drive evidence-based, timely decision-making
The CRM Journey Specialist will be responsible for the day-to-day execution of CRM campaigns, as well as data collection and audience segmentation for key business initiatives. This role requires a strong understanding of digital marketing best practices and the ability to effectively contribute to digital communication strategies through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis, and optimization.
This position will partner with the CRM Journey leads and help to oversee and execute 1:1 omni channel campaigns, including communications calendar and customer segmentation, automation campaigns, promotions, events, campaign reporting, and other CRM initiatives as necessary.
Responsibilities
What you’ll do
- Manage all aspects of outbound and inbound marketing campaigns, including coordination of creative, automation, setting deployment strategies, developing QA process, and tracking
- Work with database to segment audience, analyze audience behavior, and improve the quality of the database
- Conduct A/B testing to drive customer engagement, lead collection and email performance optimization, and other techniques to optimize user experience, conversion rates, and other important campaign metrics
- Collaborate with cross-functional teams to coordinate featured assets and content
- Understand and analyze digital marketing KPIs, develop scorecards and report on results to management team and other stakeholders. Continuously refine marketing tactics based on metric analysis
- Partner with Marketing Insights and Analytics in the tagging of all campaigns while ensuring post campaign analysis is executed
- Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects and customers
- Support digital acquisition and data capture strategies, as well as audience list and database management and integrations
- Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to CRM
Qualifications
You’ll have
- A Bachelors degree, preferably in marketing, communications or related field
- 2-4 years of experience in digital marketing, B2C specifically subscription-based brand preferred
Even better, you may have
- Experience with Salesforce Marketing Cloud and Adobe Campaign or similar marketing automation systems is preferred
- Knowledge of email marketing best practices and industry best practices
- Intermediate understanding of HTML, CSS, SQL and/or AMPscript a plus
- Experience with Adobe Target, Adobe Analytics, Google AdWords, and Google Customer Data, Data Cloud and other digital MarTech platforms
- Understanding of concepts/terms such as: ISP, URL, CAN-SPAM Act, deliverability, etc.
- Familiarity with project management tools like Jira and agile methodology is a plus