Job Description
Creative Director
REMOTE /
AGE OF LEARNING, INC. – MARKETING /
FULL TIME
/ REMOTE
Company Overview:
Age of Learning® is the leading education technology innovator, creating engaging and effective learning resources to help children build a strong foundation for academic success and a lifelong love of learning. Our research-based digital education programs have proven efficacy in increasing children’s learning gains, and our curriculum is developed by an experienced team of education experts. Age of Learning’s flagship product, ABCmouse.com® Early Learning Academy, is an award-winning comprehensive curriculum for children. Adventure Academy™, a massively multiplayer online game (MMO), provides elementary-and middle-school-age learners the opportunity to build critical knowledge in language, arts, math, science, social studies, and more in a fun and safe virtual world. The company’s School Solutions Programs include My Math Academy® , an adaptive, personalized program that helps students master foundational math concepts, and My Reading Academy™, which helps young learners become fluent readers and build a foundation for reading comprehension and literacy. With over 10 billion learning activities completed by more than 50 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit www.AgeofLearning.com.
Summary:
Age of Learning is looking for an experienced and results-driven Marketing Creative Director to head our creative team and manage all creative aspects of digital advertising and Marketing-owned web design.
The ideal candidate should have a combination of artistic vision, leadership abilities, and digital marketing expertise. They will be responsible for creating impactful direct-response digital advertisements on various platforms, providing guidance for marketing experiments, improving web design across multiple products, and sharing valuable input on enhancing user experiences.
Responsibilities
- Foster a dynamic and highly creative work environment, nurturing team members’ skills through collaborative meetings and knowledge-sharing.
- Lead a team of skilled designers in creating innovative direct response digital ads, optimizing web design, and enhancing UX to align with our brand and audience.
- Develop and execute a design strategy to create high-converting landing pages and subscription flows to increase user engagement and maximize ROI.
- Recommend and oversee A/B tests for new creative assets and identify top performers, using data-driven insights to shape future creative decisions.
- Actively research and analyze the competitive trends and best practices in the digital landscape and adapt those learnings into UX strategies that are appropriate for our development.
- Work closely with the marketing, product, and engineering teams to ensure that the creative development is in line with overall company goals and objectives.
- Oversee the end-to-end quality of all creative materials from concept to execution, ensuring they meet all brand guidelines and quality standards.
Minimum Qualifications:
- 7+ years of creative experience, with a proven track record and 3+ years in a managerial role within a design or creative department overseeing both copy and design.
- Demonstrated ability to provide clear and timely direction, offering effective feedback across various mediums including static and motion, with a strong emphasis on innovation and content design.
- An outstanding portfolio showcasing best-in-class advertising work; a preference for a strong digital and content design.
- An exceptional eye for detail is a must-have.
- Profound understanding and utilization of data analytics to steer creative direction and optimize direct-response digital advertisements.
- Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and other industry-standard design tools.
- A deep understanding of current digital marketing trends and techniques.
- Excellent communication and presentation skills.
- Exceptional leadership skills, with a proven track record of successfully managing creative teams.
