Job Description
Creative Director
Remote – Remote, United States /
Marketing /
Full-Time
Graylog is an award-winning centralized log management and SIEM (Security Information Event Management) solution that enables fast and efficient log analysis in the areas of security, compliance, operations, and DevOps. Our enterprise solution enables organizations globally to capture, store, and analyse terabytes of machine data in near-real time while our open project which has been deployed in more than 50,000 installations worldwide, empowers individuals and small teams to perform basic log consolidation, analysis, and search functions at no cost.
We’re a remote friendly company with locations in Hamburg, Munich, London, Boulder, and headquarters in Houston, TX. If you live near an office and want to be part of said office great. Nearish to an office and want to have the ability to hot desk? No problem and if you’re not near an office and wish to work remotely, all good!
With the success of current and past, Graylog continues to invest in our people and as such we’re growing in almost every business area globally. Several recent achievements for Graylog have been inclusion in the 2021 Deloitte Technology Fast 500™, Gold 2021 Stevie Winner, and most recently won the Most Innovative Central Log Management Award from Cyber Defence Magazine (CDM) at this year’s RSA conference.
Who we’re looking for;
We’re building out a new global Creative Team to own website/ SEO, brand, creative development, and content and as such we’re recruiting a Creative Director to lead this effort.
Graylog has grown by roughly 40% this year due to thoughtful, measured, and sustainable expansion to be in the best position to serve our customers, partners, and employees’ needs. It’s time to bring our website and creative programs in-house for greater control, efficiency, and capacity.
We have recently migrated to WordPress and are looking forward to the flexibility and rapid development now at our fingertips.
The Creative Director will report to our Chief Marketing Officer based in Colorado, US.
This role is a full-time permanent position based in North America.
Expectations of the Creative Director will include ownership of;
- Website performance optimization- page load times, 404s, deal with outages and technical issues that contribute to reduced engagement
- Improving website engagement- bound rate, time on page, #pages visited, etc.
- Website conversion optimization- design and execute a/b tests, use heat mapping tools, change copy and design to improve form fills and content engagement
- Increasing traffic to the website- SEO, backlinks, etc. to drive more visitors in coordination with the Demand Generation team’s PPC efforts
- Own, execute, & maintain visual brand through brand guide, graphic design, website, booth design, conference signage including management of external contractors to assist
- Copy writing- engaging web page headlines, landing pages, ad copy, the short and punchy stuff
- Own content marketing plan and execution- driving agreement on core topics, developing & reusing content across multiple mediums (video, podcase, infographics, animations, blogs, papers, web pages)
- Coordinating with demand generation team for execution, ongoing optimization, and conversion to opportunities/ pipeline
- Quickly adapt existing content for highly- targeted ABX campaigns or to fills gaps in demand generation campaigns
- Partner with Product Marketing Director to develop in-product content for PLG efforts (videos, animations, copy)
- Collaborate with Product & Engineering Teams on Graylog UI to maintain harmony between website and product
In your first 90 days, these are the types of projects you can expect to be working on or overseeing;
- Thorough review of website metrics and SEO strategy to identify any ‘quick wins’ and establish a 3–6-month plan for improvement
- Build 2023 strategic plan and vision for growing website traffic, engagement, and conversion through visual, copy, technical, SEO, and content improvements
- Work closely with our current agency on Phase 2 of website refresh for a more consistent brand experience
- Design new booth property for RSA conference
- Update brand Guide for harmony with product and Graylog event variations
- Monthly travel to Houston or Colorado
Little bit about you;
- Project Management skills/ experience
- Brand identity- delivering or owning/ managing
- Copywriting
- SEO
- WordPress, HTML, CSS, javascript
- Design tools like Adobe Creative Studio
- Hubspot landing pages experience
- Previous experience working with GSuite/ MS Office ‘especially slides/ PPT templates
Just some of the reasons why to join Graylog;
- Management team with deep programming, technical, and product experience
- Opportunity to work with a globally distributed and diverse team
- Grow and develop professionally and personally in a fast-growing environment
- Choice of latest equipment to help you succeed
- Monthly allowance to support your commute costs and support outfitting your work from home environment
Here at Graylog, you’ll find a diverse group of experienced professionals who love to have fun while meeting the needs of our customers with the best solution and customer service available.
Our values;
Openness– As a global company, we encourage our people to bring their backgrounds, ideas, and perspectives to our collective work. We lead with integrity and are committed to doing what is best for the Graylog community.
Collaboration– Through mutual respect, trust, and candid communication across all teams, we deliver the best ideas and results.
Useful Innovation– We take calculated risks to find new ways to innovate. By continuously improving ourselves, processes, and technologies, we deliver the best solution for our customers.
Ownership– As owners, we take the initiative to solve internal and external problems while supporting peer success and holding ourselves accountable for delivering the best work. We do this from a place of high trust.
Do the Right Thing!– Comfort and safety come from knowing that everyone will do the right thing, even when nobody’s looking.
For further information please submit an application and a member of the Graylog People Team will be in touch.
