Job Description

Corporate/Americas Director of PR

remote type Remote

locations US – Remote

time type Full time

job requisition id 60877


Veritas solves what no one else can. With an industry-leading product portfolio, we offer proven, modern, and integrated technology that brings together availabilityprotection, and insights. Our Veritas Enterprise Data Services Platform addresses current and future data issues end-to-end – keeping mission-critical workloads highly available, protecting data everywhere, and providing insights to optimize costs and maintain regulatory readiness.

Veritas supports 500+ data sources, 150+ storage targets, 50+ clouds, and any deployment model imaginable. We serve 99% of the Fortune 100, 90% of the Fortune 500, and are the market leader in Software-defined Storage, Data Protection, and Archiving.

Veritas’ Worldwide Field Operations (WFO) propels company growth by driving all aspects of new business and channel sales and includes global sales operations and global sales enablement for all new business and renewal sales.

Businesses today face skyrocketing growth in unstructured data, leaving them overwhelmed by costs, cyber security risks and compliance challenges. But, Veritas has businesses covered from data protection to application resiliency, to data compliance and governance. Veritas harnesses the power of data and puts the IT team back in the driver’s seat. But that’s not the driver’s seat of a parked car. With digital transformation surging ahead, it’s more like the fast lane of an interstate.

The next five years will see huge transformations in technology, which is why we’re arming our customers with the roadmaps required to navigate the fast-paced road trip. Kubernetes going mainstream will have a huge impact on the management of stateful data in the cloud. The economics of cloud migration will change the dynamics of application resiliency. And new ways of working, like the use of the Metaverse, will create new challenges for data compliance.

Veritas has been evolving new solutions to put businesses back in control of data management challenges for over 30 years, taking each step on the way with its customers and partners. Veritas has consistently delivered the kind of solutions that overcome new and emerging challenges, such as the rise of ransomware. It’s innovation like this which makes the Veritas cloud-first approach, with an enterprise-class foundation, so powerful. And it’s the reason why 95 percent of the Fortune 100 trust Veritas to help them control, manage and protect their critical data.

Now, we’re looking for someone to help us to tell this story more widely across the Americas and throughout the world. If you come to join us, you will be responsible for leading the strategy, development and implementation of a comprehensive external public relations program to support our corporate business objectives. You’ll be driving our corporate story, shaping the market understanding of Veritas, and helping us to position ourselves for the next stage of our business evolution.

You will raise the visibility of Veritas and enhance its image among key constituents including media, customers, and influencers. You’ll be asked to take a hands-on role leading an array of core activities including media relations, thought-leadership campaigns, and the Americas PR Program (currently focused on United States and Brazil) as well as leading a small in-house team, and being the key relationship holder for the AMS/Corporate hub agency

You will partner closely with the analyst relations, social media and internal communications teams regionally and in corporate. You should have a proven track record of leading innovative campaigns and initiatives that generate exceptional results with measurable impact specifically delivering relevant press results for the Americas. You will excel at collaborating with senior business, marketing, sales and partner leaders, as well as with the International PR team.

The Corporate/Americas PR Director will report into the Sr. Director, Global Corporate Communications.


  • Oversee and drive the PR program in the Americas from end-to-end for all functions – corporate, product, channel, alliances etc.
  • Develop and execute a PR strategy that drives demand for existing solutions and raises awareness of the company’s vision and strategy
  • Be a strategic partner to the Senior Director of Global Corporate Communications, championing the AMS perspective
  • Be the first port of call – and face and voice – of the PR team for stakeholders in AMS
  • Work closely with executive management, field marketing and product marketing teams to develop creative, integrated PR programs
  • Drive the development of content, from PR plans, press releases, media statements and FAQs, to blog posts, bylines, and abstracts
  • Partner with and manage Veritas’ hub PR agency in the US and work with the Senior PR manager in the Americas to oversee the agency in Brazil
  • Establish operational objectives, metrics, and work plans with agency partners to generate a steady and increasing volume of company stories through interviews, contributed articles, bylines, blogs, and editorials
  • Identify and leverage thought-leadership initiatives to support telling Veritas’ story to a diverse audience, including users, customers, employees, investors, partners and others within the industry
  • Work with the leadership team to develop key narratives, metrics and programs that elevate Veritas’ corporate reputation and industry positioning
  • Create a foundation for measurement and reporting of our corporate comms program, including clear success metrics for outcomes, tactics, and timelines, that goes beyond coverage and sentiment. Ensure all activity falls within budget envelope.
  • Partner with AR, Internal Communications, Social and Voice of Customer teams to ensure alignment and optimization across the business


  • 10+ years of proven success in business-to-business communications, ideally with a mix of both agency and in-house experience
  • Proactive self-starter with discipline for setting goals and metrics, driving decisions, and getting closure on recommendations and issues
  • Established track record in media relations, issue/crisis communications management, and spokesperson training
  • Successful at managing stakeholders at all levels of an organization (including experience and gravitas in working with, and advising, senior stakeholders), as well as media, partners, and customers
  • Strategic thinker who can balance this with a pragmatic approach and willingness drive day-to-day activity
  • Ability to tell stories that bring company innovation to life
  • Strong writing abilities

At Veritas, we care about the causes close to your heart and enable you to volunteer, donate, and do good. If you only meet some of the asks for this role, that’s OK! We value a diverse range of backgrounds and ideas and believe a more diverse and inclusive workforce makes a winning team. If you have the curiosity to learn and appetite to teach what you know, we encourage you to apply. Come as you are! Interested? Apply and find out more about #TeamVTAS!