Copywriting and SEO Manager

by | Aug 1, 2023 | Uncategorized

Job Description

Note from FlexJobs Staff: The company’s career page lists the location of this job as “Remote” – https://www.ski.com/jobs

COPYWRITING AND SEO MANAGER

This position is responsible for managing the overall written communications for Ski.com and its family of websites, including a new adventure travel brand. All efforts are focused on creating consistency in brand voice and generating qualified organic traffic with the assistance of a best-in-class SEO toolkit. The ideal candidate has a passion for writing, using data to make decisions and working in the outdoor industry.

KEY RESPONSIBILITIES:

  • Develop a web content strategy that encompasses the goals of the company and aligns with its image
  • Produce SEO-optimized written content for Ski.com and its family of websites for a variety of purposes, including:
    • Building required landing pages and editing existing site pages
    • Identifying content caps and creating relevant content to attract new, qualified traffic
    • Bolstering the blog by creating new posts and continuing to optimize old posts as needed to maximize organic traffic
    • Tackling SEO opportunities or site health issues as the arise
  • Use Google Analytics and several SEO tools to monitor the health of Ski.com’s website(s), identify opportunities and pinpoint issues, and create copy on new and existing pages as a result to maximize organic traffic
  • Stay up to date on the latest SEO, content and digital marketing trends and best practices
  • Manage or support the copywriting process for email marketing, social media, ads and other communication channels as needed
  • Help storyboard marketing videos
  • Brainstorm with team members to develop new ideas

QUALIFICATIONS:

  • Bachelor’s degree
  • Excellent leadership, communication and decision-making skills
  • Three or more years of copywriting experience
  • Adept at SEO best practices
  • Ability to problem solve
  • Excellent writing skills
  • Excellent grammar skills
  • Experience using a CMS
  • Experience using Conductor or other SEO tools a plus
  • Experience using HubSpot a plus
  • Experience with HTML a plus
  • Experience in the outdoor industry a plus

BENEFITS:

  • Health, dental, vision and life insurance
  • Paid time off
  • 401(k) with company match
  • Health and wellness credit
  • Travel perks
  • Gear purchasing perks
  • Remote work
  • Other

Base salary of $60k+ DOE

APPLY HERE