Job Description
COPYWRITER
Terms of Employment: Full-time, At-Will, Non-Exempt
Reports to: International Director of Marketing
Position Location: remote, US-based
Position Objective:
The Copywriter is a key member of Animal Equality’s marketing and communications teams that will connect with our supporters by using informative and persuasive storytelling to cultivate empathy and drive action.
Responsibilities:
- Understand Animal Equality’s mission, history, and brand to interpret and implement the organization’s objectives for different channels and audiences, including donors, supporters, volunteers, and event participants
- Write, review and edit compelling, clear, and strategic copy that drives results and supports key marketing initiatives while maintaining brand voice and tone according to organizational objectives and ongoing feedback
- Collaborate with the Marketing, Communication, and Fundraising teams to develop written materials in a variety of formats, including newsletters, appeals, press releases, web and interactive content, video scripts, and thought leadership pieces, considering responses from the target community
- Strategize with team members to anticipate problems, analyze solutions, identify alternatives, and suggest recommendations
- Proofread written work and online content
- Monitor campaign results and use performance data to optimize copy and inspire content decisions
- Revise content formatting to be compatible with SEO specifications
- Perform other duties as assigned
Requirements:
- Full alignment with Animal Equality’s vision, mission, strategy and culture
- 3+ years of professional copywriting experience with demonstrated proficiency across a spectrum of digital media (email, web, SEO, social). Experience as a copywriter in an advertising, direct marketing or fundraising capacity preferred
- Excellent writing and editing skills with experience in direct response marketing, conceptual writing in marketing or advertising, web, product, brand messaging, and promotional copy
- Good statistical analysis and reporting skills
- Knowledgeable of SEO best practices
- Ability to work cross-functionally and with a fast-paced team
- Experience working on a remote team
- Capable of handling confidential information
- Organization: Set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information, and activities
- Problem Solving: Assess problem situations to identify causes, gather and process relevant information, generate possible solutions, and make recommendations and/or resolve the problem
- Strategic Thinking: Assesses options and actions based on trends and conditions in the environment, and the vision and values of the organization
- Proactiveness: Have an attitude that is focused on impact and problem-solving
- Growth Mindset: Always be looking to grow, learn and improve. Place the same importance on one’s own learning and professional development that the organization does
- Adherence to Animal Equality’s staff traits
- A passion for Animal Equality’s mission
Compensation:
- $40,000 to $45,000
Benefits and Perks:
- 100% employer-covered health, dental, and vision insurance, 401k plan with partial employer match, generous paid time off, paid sick time and public holidays, 2 floating holidays per year, 1 volunteer day per year.
