Job Description
Coordinator, Web Marketing
Remote – United States
Full time
Req_10803
A pioneer in K12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 10 million students in all 50 states. For more information, visit amplify.com.
Amplify is seeking a Web Marketing Coordinator to assist the Marketing team as we grow demand for our programs and pursue a data-driven, search optimized website. This role is great for someone who is passionate in the areas of marketing technology, building and updating web pages, data assessment, and search engine optimization. This person is organized, pays attention to detail, is thoroughly proficient in quick and accurate implementation, and has an interest in organic search. They will have some experience working within WordPress and be excited to learn more; comfortable communicating across teams. The ideal candidate has demonstrated skills in working with websites, and is eager to learn about web marketing.
Key Responsibilities of the Web Marketing Coordinator:
- Build pages on WordPress for product, field and brand teams. Amplify.com pages
- are used in every niche of our marketing and public communication. You will build these
- pages learning our WordPress templates and the basics of HTML and CSS. You will
- communicate with your manager to learn what can and cannot be done to make pages
- better, and offer solutions to stakeholders. When you discover a shortcoming in our
- WordPress setup, you will problem solve and work with your manager to create
- solutions. You will be accountable for multiple projects and work with stakeholders such
- as graphic designers, project managers, and product marketers to complete them.
- Search Engine Optimization. Amplify.com is continually growing and pivoting to rank
- avidly on the search landscape. You will be comfortable learning and performing
- keyword research and using SEO tools such as: Yoast, SEMrush, Screaming Frog, or
- similar software to measure and improve the impact of SEO initiatives in driving organic
- traffic and engagement. As you become proficient, you will also recommend
- optimizations to improve page ranking.
- Development. Amplify.com requires regular additions coded by an outside development
- team. You will work closely with your manager on identifying development needs and
- learn how to submit and track development tickets for bugs, new features or functionality.
- Own the management of website ticket requests. At Amplify, we utilize a bug tracking
- and visual feedback tool to easily collect, organize and act on website feedback. You will
- manage, and complete ticket requests using a prioritization system.
- Organize and share data reports. Amplify’s Marketing team relies on accurate and
- timely insights from our website data. You will help make sure these insights are
- accessible to team members by building and managing monthly and quarterly reports.
- WCAG Compliance (Accessibility). You will learn the basics of website accessibility.
Basic Qualifications of the Web Marketing Coordinator:
- Bachelor’s Degree, or equivalent experience in website management, SEO, web
- design/development, or other related fields
- 13 years of experience
- Experience with WordPress
- Experience in website page builds: landing, blog post, or other web page
- Capable of managing multiple projects; familiar with project management
- Knowledge of or willingness to learn SEO keyword research and on-page optimization
- Experience with Google Docs, Sheets, and Slides
- Able to communicate effectively to stakeholders
- Preferred Qualifications of the Web Marketing Coordinator:
- Basic HTML/CSS skills or strong willingness to learn
- Experience with Google Analytics
- Bonus points if you know SEO, specifically optimizing web content and on-page optimization
- Demonstrated interest in Education and/or web marketing