Job Description
Title: CRO Product Manager
Location: Austin, TX; Remote
About the Position
Do you want to work at a high-growth company where your impact is seen and rewarded? Are you looking for the autonomy to do your best work? At Rev, we value ownership, growth, and service and we are seeking a Web Strategy Manager who will be responsible for optimizing the various steps in our conversion funnel and be the driving force for experimentation on the team.
The person in this role should be analytical, detail-oriented, and have excellent communication skills (both verbal and written). You should feel comfortable and capable of working with leadership to hone our testing strategy as well as writing Engineering requirements or making site changes. In this role, you’ll work closely with our Content, Engineering, Design, Paid Acquisition, Product Marketing, and Web Experience functions.
What you’ll be doing
- Develop and implement a comprehensive web marketing strategy that drives conversions and supports the company’s overall growth goals
- Pull and analyze data from across Rev’s databases to establish a reporting culture within the web function
- Continuously optimize website and landing pages to improve user experience and increase conversion rates
- Analyze website data to identify areas for improvement and develop testing plans to drive continuous improvement
- Collaborate with the product, design, and engineering teams to design and implement website changes that drive conversions and improve user experience
- Develop and implement effective testing strategies to optimize website performance and maximize conversions
- Stay up-to-date on industry trends, best practices, and emerging technologies in the web marketing space and use this knowledge to drive continuous improvement in the company’s web marketing efforts
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 5-7 years of experience in web marketing, with a strong focus on conversion and growth strategy
- Proven track record of driving growth and increasing conversion rates through effective web marketing efforts
- Strong analytical and problem-solving skills, with the ability to analyze website data and use insights to drive continuous improvement
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization
- Deep understanding of A/B testing and website optimization methodologies
- Experience with website analytics tools such as Google Analytics, Optimizely, or similar
- Familiarity with SQL and data analytics is a plus
- Knowledge of Contentful (CMS) a plus!
Rev is a profitable, growth-stage startup that specializes in meeting the speech-to-text needs of hundreds of thousands of customers annually through its unmatched combination of the world’s most accurate speech AI and the world’s largest community of freelancers working side-by-side.
- Get Paid: Be competitively compensated by a well-funded startup. Enjoy full benefits, options, and a 401k.
- Desk Budget & Office Equipment: Rev will provide you with a new laptop. You will also have a budget to outfit your workspace.
- Make a Difference: Be measured by your impact, not your effort. Help create real jobs for real people.
- Work Where You Want: For most roles, be free to stay at home, come to the office, or work from a coffee shop.
- Have Fun: Plan and participate in events like field day, baseball games, ski trips and happy hours.
- Stretch Yourself: Learn new skills, talk to customers, drive product improvements, or learn to design. We will push you to your limits.