Job Description
Content Specialist (Crisis Management)
CONTENT | REMOTE OR SYRACUSE
Summary:
Terakeet is the preferred enterprise partner for Fortune 500 brands seeking online business growth. We’re also an employee-first organization — meaning we believe our most valuable asset is our people. That’s why we’re committed to hiring top talent and providing continuous career growth, stability, and fulfillment to our employees. Our 20+ years of success is a direct result of our team’s commitment to integrity, entrepreneurship, and collaboration.
Why Terakeet?
We believe you should work to live and not live to work. Our flexible hours and remote work opportunities allow our employees to create a work schedule that fits into their life. We also offer other competitive work-life benefits, including 100% fully paid medical premiums, 12 weeks of fully paid parental, family, or medical leave, unlimited PTO, Employee Assistance Programs, and matched retirement planning. Terakeet’s culture supports employees as people first, while also producing the best results for our customers and promoting community advancement.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:
- Creates organic SEO–focused content strategies for brands and/or individuals in a variety of industries.
- Produces or procures content for various online outlets such as blogs, websites, and social media as needed to support customer deliverables.
- Creates topical recommendations, article outlines, and/or optimizes customer content to capitalize on content opportunities identified by performing keyword research, competitor analysis, and other types of content analysis.
- Analyzes content for consistency, accuracy, adherence to style and brand standards, and user experience implications.
- Revises, edits, and proofreads creative content as needed.
- Stays current on digital marketing best practices and techniques for creating effective and engaging web content.
- Occasional after hours/weekend hours may be necessary.
- Company communication platforms will need to be accessible on a personal cellular device (e.g. company email, slack, etc.)
The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
Preferred Education, Experience, and Skills
- Two or more years of professional work experience in a related role.
- Crisis communications experience required.
- Demonstrated experience working with clients in complex industries – i.e. financial services, fintech, healthcare, technology, etc.
- Bachelor’s degree in Marketing, Journalism, Communications, English, Public Relations or related field.
- Excellent grammar, writing, copy-editing and communication skills, including the ability to adapt writing style to appeal to different audiences and adhere to established brand voices.
- Previous experience in writing for the web.
- Natural curiosity, strong research skills and enthusiasm for learning about new topics.
- Familiarity with SEO and analytics reporting tools, to aid in content strategy and creation.
- Basic HTML coding ability and understanding of WordPress and other content management system (CMS) platforms.
- A deep understanding of how content can drive cross-channel business value.
- Strong critical thinking skills.