Job Description
Content Producer
Fully Remote Remote Worker – N/A, HOME
Communications and Marketing
Full-time
Description
Position Title: Content Producer
Outward Bound prioritizes high-quality educational experiences and a strong culture of safety in delivering our mission. Our teams are guided by a strategic vision that prioritizes access to the outdoors for underrepresented communities, expanding the capacity of the Outward Bound Network, engaging in a process of continuous improvement, and cultivating a workplace that attracts top talentlike you. Your role will be part of a collaborative environment that is rich with support and designed to make everyone a part of our organization’s growth.
OBUSA’s Content Producer is responsible for branded content creation in a variety of channels including social media, website, email marketing, and the blog. The Content Producer supports all marketing campaigns, promotions, and brand communications and performs other marketing duties as needed.
Functions and Responsibilities
Content Creation
- Coordinate and develop content that aligns Outward Bound USA as an expert in education, to foster lead generation, generate overall brand equity, and in support of annual brand campaigns and content calendars.
- Manage photo selection, brand voice, and creative assets for each channel, in alignment with established brand style guide.
- Produce and edit native short-form video content.
- Support the content pipeline by filming video and capturing photography on location at Regional Schools. Professional film/photography skills a plus, but not required.
- Organize, share, and inventory content from Regional Schools inside Digital Asset Management tool (DAM).
- Create social media graphics and design content using branded design templates in tools like Canva and Adobe Creative Cloud.
- Capture, inventory, and distribute student and stakeholder testimonials from across the OB Network.
- Assist in copywriting for the OBUSA blog and thought leadership content.
Social Media Management
- Support national Outward Bound social media channels including Facebook, Instagram, YouTube, TikTok, and LinkedIn by creating and posting organic content created by the Brand & Marketing Team or for other departments within the organization.
- Engage with the Outward Bound social media community by monitoring and responding to feedback and/or conversations happening across our channels.
- Assist in supporting and building our digital community by maintaining relationships with alumni, staff, established partners, industry leaders, and/or relevant influencers on social media.
- Maintain a social media content schedule that corresponds to national campaigns and promotions.
Additional
- Support the Brand & Marketing Team in achieving overall strategic goals.
- Support the Brand & Marketing team in conducting ongoing market research to ensure that Outward Bound is at the forefront of the outdoor & education industries.
- Support internal communication needs across the OB Network to build a community culture of brand advocacy and trust.
Requirements
Key Skills and Qualifications
- Basic marketing principles and practices.
- Strong writing skills to develop and edit email, blog, and social content.
- Strong email marketing skills and competency with HTML.
- Knowledge or experience with social media as it relates to marketing.
- Understand ways to use artificial intelligence to increase efficiency and content consistency.
- Working knowledge of designing simple animations for social media using Canva, Adobe Creative Cloud, Procreate or equivalent tool is a plus.
- Strong photo and video management, selection, and editing skills.
- Detail-oriented with strong organizational skills, with experience using project management tools (ie Asana) is a plus.
- Strong written and verbal communication skills.
- Ability to work both independently and cooperatively.
- Proficiency with Microsoft Office – Word, Excel, PowerPoint, and Outlook.
- Competency using basic Content Management Systems for websites and/or blogs, like WordPress.
- Basic knowledge of the Adobe Creative Suite, Canva, or equivalent.
- Experience with video production for YouTube and social media a plus.
Work Experience
- 3+ years of marketing and/or communications related experience in social media, email marketing, and content creation required.
- Experience working in non-profits and/or industries focused on work with youth, education, or the outdoors are a plus.
