Employer: Veeam Software
Location: MI, IN, KY, TN, GA, FL, OH, NC, SC, WV, VA, PA, DC, CT, NJ, NY, RI, NH, ME, MD, DE, VT
Candidate must reside in EST time zone
- The Content Operations Senior Associate will be an integral part of the Web Operations and Digital Experience Team, owning content writing/editing, maintenance, organization, optimization, and reporting.
- You will work in a cross-functional manner, collaborating with multiple teams including Product Marketing and Demand Gen to optimize web content to increase engagement, conversion rates and overall performance.
Responsibilities
- Work cross-functionally to review and optimize digital content (web copy and assets) based on Veeam Voice, Tone, Style and Brand guidelines
- Define and implement new mechanisms for measuring impact and performance of content, optimize for improvement, and surface insights for content development and prioritization
- Recommend best practices and proactively recognize opportunities to reuse, repackage and optimize content to maximize return on the company’s content investment
- Support conversational marketing (Chat) program to help design, test and implement targeted customer flows throughout the website
- Monitor and analyze the performance of content pieces against KPIs and offer suggestions for improvement
- Maintain governance over web copy and digital assets including ongoing promotions, product collateral and PDFs, web copy, videos, etc. (not an exhaustive list)
- Lead efforts to periodically refresh content to ensure it is accurate and continues to align with our content strategy
- Utilize Jira tool to track and manage cross-functional tasks and projects
Qualifications
- 3+ years of B2B industry experience (IT industry experience, preferred)
- Ability to drive projects from start-to-finish involving multiple stakeholders
- Understanding of digital content lifecycle
- Understanding of customer journey stages
- Experience with data analytics and reporting platforms, i.e.: Google Analytics, SalesForce
- Experience writing, editing and optimizing content/journey for an IT audience
- Experience creating and tracking tickets and projects in request tracking tool (Jira experience a plus)
- Strong written and verbal communication skills
- Proficient in Microsoft Office (strong emphasis on Microsoft Excel and PowerPoint)
- Ability to draw clear insights from complex data sets and create visual presentations to provide actionable takeaways and recommendations for improvements to stakeholders
- Independent self-starter with proven time management and prioritization skills in a dynamic environment
- Curious, creative, and innovative with a desire to continually improve
- Strong team player with ability to successfully collaborate with geographically distributed teams
- Ability to work in a fast-paced environment, under deadlines
