Job Description
Content Marketing Strategist
Job Details
Job Location Remote
Description
Who You Are:
We are seeking a Content Marketing Strategist with robust copywriting and editing skills, as well as proficiency in using AI tools for content generation. In this role, you will not only research and revise content collateral to enhance organic search rankings and website traffic but also partner with our team of content writers and SEO strategists.
You will be performing keyword research, crafting website content and blog articles, and analyzing search trends and user intent to boost website rankings and drive higher traffic and conversions for our partner schools.
At EDDY, we are seeking passionate marketers eager to face challenges and demonstrate their potential. We offer a flexible, collaborative, and supportive team environment that enables our employees to consistently deliver their best.
Here are the abilities we seek out:
- Partner with our copywriting resources to create and edit website content, including blog posts and website pages, to optimize for organic search rankings and grow website traffic and conversions.
- Deploy AI tools effectively for content generation, with a heavy emphasis on editing AI output and driving efficiency and innovation in our content strategies.
- Research, develop, and optimize keyword performance and website content targeted around increasing SEO rankings and website traffic.
- Audit and analyze existing website performance metrics geared toward different levels of user intent to identify and resolve areas of keyword opportunity.
- Work closely with Account Management and Marketing leadership to conceptualize, execute, and report on campaign strategy and effectiveness.
What We Offer:
Our Core Values:
Working Together
- We value the people we work with and genuinely enjoy the work we do together.
Working with Standards
- We hold ourselves to high standards.
Driving Great Outcomes
- We focus on achieving results and making a real impact.
Our Contributions
Our Scholarship Administration Database, Unigo, helps students explore scholarship opportunities and offers a $10,000 yearly award to assist first-generation students in making their college aspirations come true.
At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves.
Other advantages to working at EDDY include:
- Medical, dental and vision coverage
- 401K Plan
- Pet insurance
- Remote work or flexible schedules
- Unlimited Paid Time Off (PTO)
- Training and growth opportunities
What You Offer:
Educational Requirements and Background:
- Bachelor’s degree in marketing, business, communications, or related field OR relevant work experience
Preferred Skills:
- Bachelor’s degree in creative writing, marketing, communications, or related field OR relevant work experience
- 2+ years of client-facing experience with managing content marketing and content creation.
- Extremely strong copyediting skills.
- Excellent written and verbal communication skills.
- An understanding of the Higher Education and Post-Secondary Education sector preferred.