Job Description

Content Marketing Specialist – Telecommute

Location: Minnetonka MN US

Job Category: Sales & Marketing

Job Type: Full-time

Travel Percentage: -1

Job Description:

UnitedHealthcare is a company that’s on the rise. We’re expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn’t about another gadget, it’s about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life’s best work.(sm)

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Plan, execute and support B2B marketing communications, content marketing and content strategy initiatives within UnitedHealthcare’s Employer & Individual (E&I) business segment
  • Partner with key marketing and sales stakeholders across the division to hone key messages and audiences and identify appropriate distribution channels for thought leadership, operations, regulatory and product marketing content
  • Lead day-to-day operations for E&I’s owned content marketing and communication channels for B2B audiences, including email, websites and LinkedIn; manage incoming requests and consult on tactical approach
  • Write and edit communications about regulatory, operational or product updates as needed
  • Collect and analyze performance data and analytics from across our channel ecosystem; identify trends and recommend opportunities for optimizations
  • Prepare regular reports on performance; socialize them with the immediate team and other stakeholders
  • Own and manage day-to-day operations of social media amplification and engagement program involving sales and account managers
  • Support E&I’s B2B content and document management efforts; serve as backup for content management specialist
  • Conduct content audits on a regular cadence; work with content owners to ensure consistency and relevance of our content across owned channels
  • Collaborate with other Creative and Content team members and resources to ensure consistent management and administration of projects using the team’s project and content management systems
  • Solve complex problems; identify solutions to non-standard requests and problems

Demonstrated Skills:

  • Excellent written and verbal business communication skills that are concise, candid and professional
  • Effective interpersonal, influence, collaboration and listening skills
  • Ability to work independently; results driven; able to be flexible and work with ambiguity
  • Excellent writing and editing skills, including familiarity with AP Style
  • Sharp attention to detail, ensuring accuracy and consistency across all projects.Team player who’s looking to be part of a team with solid engagement and a culture of integrity
  • Ability to develop tactical communication and marketing plans for B2B audiences
  • Ability to analyze analytics data against KPIs; to spot trends and anomalies, and identify potential optimizations
  • Proven project management skills and ability to manage multiple deliverables on aggressive timelines
  • Proactive self-starter; with sense of urgency to achieve results within a matrix organization

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s degree in marketing, communication, journalism, English or related field
  • 2+ years of experience with marketing, business communications, content marketing or content strategy in a corporate, education or agency setting
  • Familiarity with LinkedIn
  • Solid proficiency in MS Office (Word, Excel, Outlook and PowerPoint)
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifications:

  • Experience planning and executing marketing communications activities for B2B audiences
  • Past experience working with social media management tools
  • Experience creating campaign or website performance reports
  • Exposure to, participation in or experience working with social media employee advocacy programs
  • Working knowledge of Adobe Analytics or similar analytics suite

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $54,400 to $97,000. The salary range for Connecticut / Nevada residents is $60,000 to $106,700. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Additional Job Detail Information

  • Requisition Number2116084
  • Business SegmentEmployer & Individual
  • Employee StatusRegular
  • Job LevelIndividual Contributor
  • Travel No
  • Country: US
  • Overtime StatusExempt
  • ScheduleFull-time
  • ShiftDay Job
  • Telecommuter PositionYes