Content Marketing Specialist 

Job Description

Content Marketing Specialist

Marketing
Remote position

Content Marketing Specialists are responsible for creating brand-led and engaging pieces of content for Uscreen’s audience as part of the Content Marketing Team. Our goal is to drive brand awareness, thought leadership, lead capture and show creators there’s a world where they’re in control of their incomes.

Here are the responsibilities and duties of this role:

Ownership & Strategy

Goal: develop Uscreen’s brand awareness through thought leadership and storytelling.

• Create emotional content that’s in-line with Uscreen’s brand voice
• Curate and craft strong arguments that show our industry-leading stance
• Explore writing content to be shared on owned and paid channels
• Understand the role of design and voice on brand awareness and visibility

Goal: drive lead generation and bring people into Uscreen’s marketing funnels.

• Understand lifecycle marketing and Uscreen’s different funnel stages
• Contribute content ideas that will drive conversions across all of our channels
  • This might include (but isn’t limited to)
    • Lead magnets
    • Email courses and modules
    • Checklists
    • eBooks
    • Customer case studies
• Research the wants and needs of our target audience to find content opportunities

Goal: create brand-led content experiences through live events and downloadable content

• Create “experiential” content that adds an extra dimension to the customer experience
  • This could be:
    • In a live event setting, like a Webinar
    • In an asynchronous setting, like a Course
    • In an mixed setting, like a Summit
• Collaborate with other teams – eg. Video Marketing – to connect with subject matter experts and ensure your content matches the platform
• Identify customers, creators, and in-house staff that could contribute or feature

Content Creation

At the core of the Content Marketing Specialist role is content creation.

You’ll have a penchant for writing, crafting narratives, telling customer stories, and connecting with people on an emotional level. This could be through crisp clean content writing, engaging webinars, must-have lead magnets, and knock-the-reader’s-socks-off course modules.

Anything to help people find their way through the creator economy, and position Uscreen as a knowledgeable, stable, and trustworthy brand in an often murky and turbulent industry.The role will involve working with other members of your team, as well as cross-functionally with other marketing teams, to create best-in-class content.

Here are the expectations surrounding content creation:

• Contribute content and strategy ideas that will help us hit the outlined goals
• Create and edit emotionally-driven content that connect with our target audience
• Remain consistent with our brand voice guidelines
• Adapt your written skills to different channels, mediums, and deliverables
• Work to deadlines and deliver content on time
• Implement feedback from collaborators and subject-matter experts
• Stay on-the-pulse of what’s happening in the ‘Creator Economy’ and video industry
• KPIs

Possible KPIs the Content Marketing Specialist can strive for:

• Leads
• MQLs
• Content contributions (variable by content type)
• Deadlines met (or communicated to manager)
• Quality improvements

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