About the Role
Content Marketing Manager
Adapty makes it easier for mobile apps to implement in-app purchases and manage paywalls. We serve 7K apps, process $1B+ in-app subscriptions a year, and have been consistently growing for the last 2 years. Our team consists of more than 60 committed and product-driven people who like challenging tasks. Top investors including 500 Startups, and Surface Ventures back us.
As a Senior Content Manager, you will be the owner of the entire content creation process in our company. The primary focus will be on text-based content, leveraging your expertise to drive our content strategy.
In this role, you will…
- Own the entire content creation process.
- Quickly generate and manage content while collaborating with designers and developers to enhance quality.
- Develop various types of content (articles, case studies, landing pages, emails, and video scripts), ensuring they align with our Tone of Voice and goals.
- Manage the blog on the website, including uploading and planning various types of content for the blog as well as creating pages on the site for different purposes.
- Generate hypotheses, propose ideas, and conduct tests to optimize content performance.
- Study analytics to understand the success level of content and make data-driven improvements.
You will be a great fit if you have…
- 3+ years of experience in content management.
- Ability to create content quickly and efficiently using AI tools (e.g., GPT).
- Significant experience in specific fields with a deep understanding of the subject matter.
- Experience in PR, journalism, or storytelling is a plus.