Job Description
Title: Content Marketing Manager
Location: Remote- United States
CareRev is a technology platform empowering healthcare professionals to take control of their careers. CareRev provides a direct line between healthcare facilities and local clinical talent, cutting out the middleman and enabling professionals to work where and when they want. Together, we’re building the local, resilient, flexible healthcare workforce of the future. CareRev serves over 32 major metropolitan areas nationwide at over 70 hospitals and health systems, and over 540 outpatient centers and skilled nursing facilities. More than 22,000 clinical professionals (and growing!) are included in CareRev’s network.
CareRev is looking for an experienced and energetic Content Marketing Manager, preferably with experience in healthcare writing, to lead the way we reach and engage with our audience of healthcare companies and nurses. This person will oversee all aspects of CareRev’s content creation and distribution strategy.
The ideal candidate is a creative, data-driven digital marketer. They will have experience in creating, scaling, and distributing content across channels and using data and analytics to continuously optimize. The Content Marketing Manager will work closely with all members of CareRev’s marketing team and report to the Head of Product Marketing.
What You’ll Do:
- Manage high-value content creation and distribution (e.g. blogs, videos, infographics, presentations, webinars, ebooks, and whitepapers).
- Work closely with Demand Generation, Digital Marketing, Events, and Social Media leads on SEO, SEM, event campaigns and social content and strategy; work with leads to continuously analyze performance metrics across channels and optimize.
- Own newsletter strategy, including ongoing A/B testing and proposed design enhancements.
What We’re Looking For:
- 5+ years of content marketing experience in a digital and data-driven organization
- Bachelor’s degree in a related field
- Healthcare experience is preferred
- Experience writing and editing copy for various channels
- Strong understanding of content marketing and how different types of content map to and influence the buyer journey
- In-depth experience with analytics platforms and using data to optimize and inform marketing strategy and content creation
- Ability to adapt quickly to brand voice and style
- Experience with marketing tools and platforms is a plus, preferably Iterable and Pardot
- Strong organizational and project management skills
- Located in the United States
