About the Role
Title: Content Marketing Manager
Location: NYC or Remote
Type: Full-Time
Workplace: remote
Category: Marketing
Job Description:
Olo is a leading SaaS platform accelerating digital transformation in the restaurant industry by helping customers deliver more personalized and profitable guest experiences. As a result, our digital ordering, payment, and guest engagement solutions enable brands to do more with less and make every guest feel like a regular.
As Content Marketing Manager, you will have your hands in nearly every content project on the Olo Marketing team and forge strong connections with our restaurant industry audience through newsletters, success stories, emails, blogs, and more. Reporting to the Sr. Director, Content + Creative, you’ll work directly with stakeholders across the organization to develop content strategies and write the content that serves a multitude of purposes-including demand generation, product launches, SEO, and brand affinity.
You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC.
What You’ll Do
- Serve as the primary writer on the Marketing team-crafting blog posts, ad copy, emails, website copy, long-form content, pitch decks, and any other forms of written content as they arise
- Develop, manage, execute, and communicate an editorial calendar to ensure cross-functional groups are aware of key publish dates
- Strategize, ideate, and research topics for thought leadership content appealing to our audience of restaurant operators
- Analyze performance metrics to make decisions about future content
- Interview internal stakeholders and customers for content like blogs, ebooks, and case studies
- Adhere to SEO best practices and content trends when writing content
- Shape and enforce Olo’s brand voice, ensuring consistency and adherence to brand guidelines
What We’ll Expect From You
- 5+ years of experience in a content role, preferably in the restaurant tech or restaurant industry
- Degree in Journalism, English, Communications, Marketing, or a related field
- Strong writing and editing skills, along with the ability to shift communication styles based on format and audience
- Ability to take content from ideation to research to outline to finished product with little supervision
- Experience with SEO tools and reporting (Semrush, Moz, etc.)
- Familiarity with project management tools/processes and content management systems (HubSpot, etc.)