About the Role
Title: Content Marketing Director USA
Location: United States
Type: Full-Time (Remote)
Workplace: remote
Category: Marketing and Communications
Job Description:
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing-offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.
Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.
When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.
Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.
What we’re looking for:
We’re looking for a curious, detail-obsessed, and determined team player with a strong background in writing. Reporting to the VP of Brand and Communications, the Content Marketing Director will build and drive a small but mighty team of content specialists and content writers to scale the next phase of Insider’s growth. Do we have your attention? Good. The successful candidate (maybe you!) will be part of the marketing leadership team and will be responsible for owning the direction, development, and execution of Insider’s content strategy in line with the company goals. They will also collaborate and work in lockstep with other teams, such as Design, Digital, Product Marketing, Sales, Customer Success, and more.
Responsibilities & Skills:
- Define and lead Insider’s global content strategy to drive brand awareness, thought leadership, and demand generation.
- Develop a content roadmap that aligns with Insider’s business objectives and supports multiple marketing initiatives and channels, including organic, paid, events, and social.
- Be visible within the company and champion our content across 28+ countries
- Lead and mentor a small team of content writers, content specialists, and freelancers, fostering a culture of creativity, accountability, and high performance.
- Collaborate with product marketing, demand generation, brand, and sales teams to create content that engages target personas throughout the customer journey.
- Oversee the creation of diverse content types from: blog posts, whitepapers, reports, videos, case studies, and more.
- Develop and execute a thought leadership strategy that amplifies the voices of our leadership team and industry experts.
- Analyze content performance, optimize for SEO, and continuously refine strategies based on data-driven insights.
- Stay ahead of industry trends and best practices in MarTech, customer experience, AI, and B2B SaaS.
- Must be willing to roll up your sleeves and pick up your hypothetical pen.
- Be responsible for the end-to-end content marketing process, working closely with other department leaders to increase efficiency and drive quality.
- Fast learner, comfortable working with Subject Matter Experts to create content on technologically complex and emerging topics. Budget management.
Requirements and Skills
- 8+ years of experience in Content Marketing with at least 3 years in a leadership role, preferably within the MarTech industry.
- Have a passion for writing with an impeccable editorial eye.
- Exceptional storytelling skills and the ability to craft compelling narratives across multiple formats.
- Strong leadership experience with a track record of managing and growing high-performing content teams.
- Experience working closely with executive leaders, product marketing, sales, and demand generation teams.
- Deep understanding of SEO.
- Well-versed in best practices and content performance analytics.
- Excellent project management skills and the ability to handle multiple projects and priorities simultaneously.
- Passionate about customer experience and the intersection of technology and AI
- Extremely comfortable working in a dynamic and fast-paced environment.
- Able and willing to work outside of typical working hours to collaborate with senior stakeholders and manage projects across the globe.
- Proven ability to work well with senior leaders, including working flexibly, managing urgencies, and receiving feedback.
- Bachelor’s degree in English, Communications, Humanities, Public Relations, or related field is preferred but not necessary.