Job Description
Title: Content Marketing and Graphics Specialist
Location: USA
Caylent is a cloud native services company that helps organizations bring the best out of their people and technology using Amazon Web Services (AWS). We provide a full-range of AWS services including: workload migrations & modernization, cloud native application development, DevOps, data engineering, security & compliance and everything in between. At Caylent, our people always come first.
We are a fully remote global company with employees in Canada, the United States and Latin America. We celebrate the culture of each of our team members and foster a community of technological curiosity. Come talk to us to learn more about what it means to be a Caylien!
The Mission
This is an opportunity to join a growing team in a company that’s redefining the Cloud consulting landscape. We’re looking for a Content Marketing and Graphics Specialist to support Caylent’s overall go-to-market initiatives by developing content and designing graphics, concentrating on promoting Caylent’s services and offerings. This person will have experience in B2B and be motivated to hit targets and effectively work cross functionally to complete projects.
As a Content Marketing and Graphics Specialist at Caylent, you will play a critical role in shaping our digital presence and enhancing our marketing efforts. You will work closely with the marketing and technical teams to create visually appealing and engaging content that effectively communicates our expertise in AWS Cloud Services and drives brand awareness.
In this role, you will be responsible for creating and managing content and collateral across our internal tools and website, as well as creating and maintaining various design assets. You will collaborate closely with our sales, marketing, and technical teams to ensure alignment and the creation of effective sales enablement materials.
Your Assignment
Content Creation:
- Develop high-quality, informative, and engaging content, including blog posts, articles, case studies, whitepapers, and social media posts, on AWS technologies and Caylent’s services and solutions
- Collaborate with subject matter experts and product marketing to research and gather technical information for content creation.
Graphic Design:
- Design visually appealing graphics, infographics and images to complement written content and enhance visual storytelling.
- Build powerpoint presentations to enable Cayliens to deliver both internal and external facing content effectively
- Create marketing collateral, including brochures, flyers, and banners, for both digital and print distribution.
Social Media Management:
- Manage and maintain our social media profiles, ensuring a consistent and engaging online presence.
- Create and schedule social media posts to promote content, events, and company news.
Website Management:
- Update and maintain the company website with fresh and relevant content.
Email Marketing:
- Develop email marketing campaigns, newsletters, and drip campaigns to nurture leads and engage with clients.
- Monitor email performance and make data-driven improvements.
Analytics and Reporting:
- Track and analyze the performance of marketing content and campaigns.
- Provide regular reports and insights to optimize content and marketing strategies.
Brand Consistency:
- Ensure brand consistency across all marketing materials, both digital and print.
Your Qualifications
- Bachelor’s degree in marketing, communications, graphic design, or a related field.
- Proven experience in content creation and graphic design, preferably in the cloud services industry.
- Proficiency in graphic design software (e.g., Adobe Creative Suite).
- Excellent writing and editing skills with attention to detail.
- Creative thinker with the ability to translate technical concepts into compelling marketing content.
- Familiarity with Amazon Web Services (AWS) and cloud computing concepts is a plus.
- Familiarity with SEO and content optimization.
- Experience with social media management tools.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Strong communication and teamwork skills.
