Content and SEO Strategist

by | Dec 13, 2022 | Uncategorized

Job Description

Content & SEO Strategist (Remote)

REMOTE /

MARKETING /

FULL-TIME

/ REMOTE

As a software company, ReviewTrackers empowers businesses to better understand their customers through advanced reviews and customer feedback technology. Our platform aggregates our customer’s reviews allowing them to analyze, amplify, and maximize customer feedback to accelerate customer acquisition and improve customer retention while driving more authentic connections.

ReviewTrackers has joined the InMoment family to further the comprehensive understanding of experience as a one stop shop for Experience Improvement (XI). As a team, we believe in cultivating an inclusive, equitable, dynamic, and communicative workplace. We value crafting a team with diverse backgrounds and mindsets while respecting a healthy expression of opinions. We support and inspire our team to experiment with new ideas while collaborating and communicating with one another to find creative solutions.

ReviewTrackers is currently looking for a passionate, self-motivated, and collaborative content and SEO strategist to join our demand gen team in order to drive demand for ReviewTrackers through content and SEO. The content & SEO strategist will be an open-minded, proactive self-starter and apply resourcefulness, curiosity, and data-driven decision making to build and execute on a heavily SEO-driven strategy and content for a mid-market and enterprise (MM/ENT) B2B audience. Join us as we continue to change the way businesses interact with their customers!

This person is someone we can count on to

  • Work with marketing operations, the web team and greater marketing team to identify areas of content need and improvement to attract MM/ENT traffic and prospects that convert to leads and opportunities in support of direct sales, partnership and customer success teams
  • Own and grow all website traffic and lead metrics
  • Use Salesforce, Google Analytics, Hubspot, Search Console, SEMRush and other platforms for data analysis to inform, build out and execute on content and SEO strategy
  • Build demand for content and the ReviewTrackers solution with new audiences, industry influencers, content collaborations, guest post programs, etc.
  • Stay up-to-date on the latest SEO and traffic-growing practices and technologies; implement new and existing SEO best practices such as metadata optimization, schema markup implementation, keyword optimization, backlink building, video integration, etc.
  • Produce SEO-optimized content with a B2B mid-market and enterprise audience in mind, including blogs, guides, reports, case studies, ebooks/action plans, infographics, guest posts and any other form of content as needed
  • Work with brand managers to incorporate multimedia, interactive and video content
  • Work with digital paid manager on all sponsored content/content contribution needs

Within 3 months this person will.

  • Work with the senior director of Demand Gen, existing team members, agency of record and marketing ops to absorb/analyze information and data on and understand the current SEO and content strategy, processes and success as it relates to attracting MM/ENT traffic and leads
  • Work with content team and SEO agency to proactively concept and assist with MM/ENT content strategy building, production, publishing and distribution of assets as needed, including blogs, guides, reports, action plans, case studies, thought leadership and other assets
  • Working with the web and content teams to conduct an SEO audit and ensure the site and all content is updated from a technical SEO perspective to drive MM/ENT traffic and leads
  • Assist in building strategy to support external organic content distribution programs including guest posts, backlink building, content collaborations, PR pitching, etc.

Within 6 months this person will.

    • Identify gaps and areas of improvement for content strategy, content distribution for traffic/lead growth and especially SEO optimization and strategy; create and execute on a plan to address them
    • Identify new addressable audiences for content creation and distribution within our ideal customer prospect (ICP) base to significantly grow web traffic and leads

Within 12 months this person will.

  • Actively managing a MM/ENT-level, SEO-driven content strategy from research and concepting to execution
  • Unlock new opportunities to grow traffic and leads within our buying audience using different channels and strategies (bonus for competitive and unorthodox methodologies!)
  • Think outside the box and identify successful, industry-leading tactics to drive demand through content that could apply to our own programs – execute on those ideas
  • Make a significant impact in the reach and brand awareness growth of ReviewTrackers through content strategy and SEO

Growth Track

  • The content + seo strategist will have an opportunity to take on the management of ReviewTrackers’ content strategy as well as lead SEO-driven initiatives for the department. This role has a huge opportunity to expand the content and distribution programs at ReviewTrackers to help build demand – including new channels, editorial programs and other elements.

Who you will be working with:

    • Reporting to the senior director of Demand Gen
    • Content strategists/content team
    • Digital channel campaign manager
    • Marketing operations and revenue operations teams
    • Customer success marketing manager
    • Sales + customer success teams
    • Digital paid manager

What we need from you:

    • Open-mindedness and flexibility, thrive in an innovative, ever-changing environment
    • A love of collaboration, ongoing learning, adaptability and trying new things
    • Ability to produce/publish/distribute cohesive, attention-grabbing and converting content that ranks well for SEO and attracts our ideal MM/ENT buyer audience
    • Strong expertise with technical SEO and content UX
    • Experience with producing content for enterprise audiences (experience in a B2B software environment a plus)
    • Ability to identify new addressable markets and segments via data to build content campaigns that resonate, drive traffic and convert
    • Have worked with publications and other media outlets for backlinking, content collaboration, guest post swaps and other audience and traffic-building tactics
    • Experience in PR, press pitching and building and interacting with engaged digital communities
    • Strong attention to detail and stellar written and verbal communication
    • Knowledge of Salesforce, HubSpot or other CRMs; experience with Google Analytics, SEMRush, Search Console and multi-channel attribution, campaign influence or other content reporting/analytic platforms and models a plus
    • Legally authorized to work in the U.S.

Perks and Benefits at ReviewTrackers:

    • Blue Cross Blue Shield Healthcare benefits covered at 100% by ReviewTrackers for yourself with the option for family coverage at 25% by ReviewTrackers
    • Flexible PTO policy
    • Company-sponsored 401K safe harbor match contribution of up to 4% of compensation
    • FSA or HSA benefits are available
    • Pre-taxed transit benefits
    • Volunteer & Fundraising initiatives
    • Monthly Company newsletter
    • Quarterly all hands meeting to review strategy, demo new products, share learnings and celebrate our wins
    • Virtual Take Your Coworker to Lunch’ paid for by ReviewTrackers
    • WFH Office Stipend
    • Virtual events to learn and grow as a team
    • Company Kindle, along with unlimited books of your choice

ReviewTrackers provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

APPLY HERE