Job Description
Community Engagement Manager
Location: Remote – United States
We’re looking for a Community Engagement Manager to serve as the public face of NoRedInk, you’ll help humanize the company and build our community into a lively, innovative hub of excellence.
You’ll be a bridge-builder, a storyteller, and a champion of NoRedInk. Your mission will be to engage teachers and district administrators, fostering an environment of connection, celebration, and professional growth. You’ll amplify and nurture a buzzing NoRedInk community that promotes our values and amplifies educator voices. Additionally, you’ll play a critical role in strengthening the NoRedInk brand by identifying opportunities for earned media, enhancing public relations efforts, and expanding our online presence. You’ll tap into our existing viral network of educators to expand usage, drive new district opportunities, and retain current customers.
Key Responsibilities:
- Community Strategy: Leverage the existing word-of-mouth virality of NoRedInk by developing an engagement strategy for NoRedInk’s in-network educators
- Community Engagement: Create and launch an ambassador program to amplify the voices of NoRedInk’s most prominent advocates and involve them in marketing campaigns
- Community Growth: Develop and execute strategies to attract new members, increase user acquisition, and improve retention rates
- Events and Partnerships: Manage national and regional webinars, including sourcing presenters, coordinating logistics, and facilitating engaging conversations on literacy topics
- Brand Support: Identify opportunities for earned media and collaborate with subject matter experts, ambassadors, and internal teams to create content that supports the brand
- Social Media Management: Manage our social media accounts and implement campaigns on target platforms that provide our network with both resources and tools for sharing NoRedInk
- Community Insights: Solicit, organize, and promote user-generated content and testimonials while monitoring community trends for valuable insights
- Community Advocacy: Report the community’s needs, interests, and feedback to relevant internal stakeholders
- Reporting and Analysis: Track, analyze, and report on key metrics that measure the effectiveness of community initiatives
About You:
We will consider candidates with two types of professional backgrounds:
Background 1: The EdTech Enthusiast
- 6+ years of relevant experience in marketing and/or education technology
- Proven experience launching community initiatives such as online forums, ambassador programs, and event series
- Experience managing large online social communities that emphasize user-generated content
- Demonstrated ability to plan and execute engaging presentations
- Working knowledge of Salesforce, webinar platforms, Google Suite, and relevant social media platforms
- Strong project management skills, including the ability to plan, manage, and execute projects within budget and on schedule
- Ability to act as the face and voice of our brand and effectively manage community communications
- Proficient in identifying and tracking relevant community engagement metrics
- Excellent collaboration skills, with the ability to work cross-functionally
- Proactive in staying up-to-date with digital technology and education trends
- Superior written and oral communication skills, including solid storytelling abilities
- Self-motivated, creative, and adept at problem-solving
- Strong attention to detail and ability to balance multiple tasks and shifting priorities
- Understanding and experience with Account-Based Marketing (ABM) preferred
- Willingness to travel up to 15% of the time
Background 2: The District Administrator
- 3+ years of relevant experience in education or administration; 3+additional years in administration preferred
- Experience launching community initiatives, such as implementing school- or district-wide programs and fostering positive and sustainable culture across teams
- Proven ability to develop and deliver engaging professional development sessions
- Established network of school and district administrators with ongoing positive relationships
- Experience managing brand initiatives across a school or district
- Working knowledge of CRM systems, Google Suite, and relevant project management tools
- Strong project management skills, including the ability to plan, manage, and execute projects within budget and on schedule
- Proficient in identifying and tracking relevant community metrics
- Excellent collaboration skills, with the ability to work cross-functionally
- Proactive in staying up-to-date with digital technology and education trends
- Superior written and oral communication skills, including solid storytelling abilities
- Self-motivated, creative, and adept at problem-solving
- Strong attention to detail and ability to balance multiple tasks and shifting priorities
- Willingness to travel up to 15% of the time
If you are an enthusiastic and community-oriented professional who’s passionate about education and technology, we invite you to join our dynamic team. Together, we can improve how students learn and empower them to unlock their full potential as writers.
What NoRedInk Offers:
- A competitive salary and equity package in a high-growth, well-funded startup with massive traction
- Excellent health, vision, and dental benefits (US Only)
- A remote-first culture that allows for flexible hours (we were big on remote before COVID!)
- A relaxed and flexible PTO policy and paid parental leave
- 401(k) (US Only)
- LinkedIn Learning subscription with unlimited access to thousands of expert-led online courses
- Team retreats and events to connect with fun, talented coworkers
- Consistent modeling of our company’s core values
- The ability to help millions of students and teachers and address a critical societal need