About the Role
COMMUNICATIONS SPECIALIST – MEMBER COMMUNICATIONS & MARKETING (REMOTE)
Fully Remote • Marketing and Communications
Job Type
Full-time
Description
MAKE A DIFFERENCE AT OCHIN
OCHIN is a rapidly growing national nonprofit health IT organization with two decades of experience transforming health care delivery to drive health equity. We are hiring for a number of new positions to meet increasing demand. When you choose to join OCHIN, you have the opportunity to continuously grow your skills and do meaningful work to help fulfill our mission.
OCHIN provides leading-edge technology, data analytics, research, and support services to nearly 1,000 community health care sites, reaching nearly 6 million patients nationally. We believe that every individual, no matter their race, ethnicity, background, or zip code, should have fair opportunity to achieve their full health potential. Our work addresses differences in health that are systemic, avoidable, and unjust. We partner, learn, innovate, and advocate, in order to close the gap in health for individuals and communities negatively impacted by racism or other structural inequities.
At OCHIN, we value the unique perspectives and experiences of every individual and work hard to maintain a culture of belonging.
Founded in Oregon in 2000, OCHIN employs a growing virtual workforce of more than 800 diverse professionals, working remotely across 46 states. We offer a generous compensation package and are committed to supporting our employees’ entire well-being by fostering a healthy work-life balance and equitable opportunity for professional advancement. We are curious, collaborative learners who strive to live our values everyday: leadership, collaboration, excellence, innovation, inclusion, and stewardship. OCHIN is excited to support our continued national expansion and the increasing demand for our innovative tools and services by welcoming new talent to our growing team.
Position Overview
The Communications Specialist supports the development, management and evaluation of messages, content, and programs to deepen audience awareness and understanding of OCHIN’s mission, vision, goals, and capabilities. This role requires proficiency in writing, visual storytelling, editing, content management and project management. Depending on the communications and marketing discipline, this role may also require specialized expertise in other core functions, such as: marketing, media relations, brand design, or digital production and content coordination.
A systems thinker with a keen eye for detail, the Communications Specialist can mobilize quickly to shepherd original written or visual content from idea to production and enjoys creating opportunities for content integration and optimization in service of broader organizational goals and priorities. This role provides functional support to communications and marketing colleagues and actively seeks to collaborate with others across the organization to advance projects that support OCHIN’s mission and embodies its values.
Essential Duties
- Storytelling and Content Creation/Curation: Draws on available data and insights to craft compelling messages, stories, scripts, and visual content that connect audiences to OCHIN’s mission, value, and capabilities. Adept at authoring original written, visual and dynamic content—and curating existing assets for content marketing—for traditional, digital, and social media channels.
- Brand/Message Management: In partnership with others, ensures that all corporate communications and marketing materials align to and reinforce OCHIN’s brand expression, voice, and strategic narrative.
- Metrics and Performance: Incorporates methods of measurement to optimize the reach and relevancy of corporate communications and marketing materials. Seeks to optimize communications and marketing effectiveness to drive heightened audience awareness, understanding, and engagement.
- Teaming and Collaboration: Adept at partnering across teams to socialize new ideas and strategies, collaborate to build buy-in, and strengthen outcomes and drive positive results.
- Member Communications: Writes, scripts, and edits original member/partner content such as: newsletters, blog posts, ads and marketing materials, videos, web pages, social media posts, PowerPoint presentations, member emails or other sales materials with an eye toward meeting member needs and building interest and engagement in OCHIN programs and services by emphasizing what makes OCHIN special and distinct. Contributes to strategic and operational communications planning, member engagement, and business development initiatives.
- Events and Program Marketing: Supports the development and coordination of materials, communications, and digital marketing campaigns to promote business development, deepen member relationships, foster brand loyalty, and drive engagement in key organizational programs, including OCHIN’s presence at industry events.
- Editorial Planning and Content Coordination: Supports coordination of monthly member newsletters and content or media asset management as needed. Actively contributes to OCHIN’s editorial calendar to ensure member communications are planned and purposeful and work in concert with other internal or external communications activities, as well as member-facing channels.
- Writing/Editing: Uses industry best-practices, including AP style and SEO, to craft high-quality content and translate it across diverse member and partner audiences to maximize reach and engagement. Helps maintain core presentations, visuals, and messaging collateral used by teams across the organization to support brand/narrative alignment.
- Analytics and Reporting: Tracks metrics for performance and engagement and provides weekly, monthly, and quarterly analytics reports to guide integrated content marketing strategy.
- Executive Communications and Events Support: Partners with others across the Communications and Marketing team to support executive communications, marketing, and event management as needed.
- Other duties as assigned.
Requirements
- (For Specialist) Five years of experience in corporate and marketing communications, brand strategy and design (Provide a link to your Portfolio/website to view samples of work).
- (For Senior Specialist) Seven years of experience in corporate and marketing communications, brand strategy and design
- A creative and strategic tactician, with solid background in brand design, brand system management, project and program management, and writing/designing/editing for a variety of channels, audiences and voices
- Proven background managing multiple projects, schedules, and timelines. Ability to work both independently and collaboratively to drive progress and achieve desired results
- Ability to extract meaningful insights from data and translate findings into compelling stories, messages, and strategies
- Advanced experience and expertise in Microsoft 365 and SharePoint tools (Canva, Adobe Creative Suite, or other design experience a plus)
- Background in content marketing, graphic design, customer communications or agency experience.