About the Role
Business Insights Specialist
Destinations International
Remote
Job Information
Job Category:
Marketing
Salary:
$50,000 – $55,000 Per Year
Position Type:
Full Time
Experience:
Less than 2 years
Education:
Associate Degree
The Business Insights Specialist is an organized, data-driven professional dedicated to continuous learning. This role coordinates the collection and analysis of business intelligence across Destinations International’s technology platforms, streamlining processes and supporting departmental initiatives. The specialist will collaborate with cross-functional teams to gather insights, enhancing reporting and visualization to inform decision-making. By ensuring that data is accessible and clear for all stakeholders, the Business Insights Specialist plays a key role in promoting inclusivity and collaboration throughout the organization.
Role and Responsibilities:
- Assist in developing internal processes for the maintenance and routine collection of business intelligence data across Destinations International technology platforms, including but not limited to: Website/Google Analytics, Social media platforms (primarily LinkedIn and Instagram), Higher Logic Marketing Enterprise and Community, Impexium (CRM/AMS, Elevate (LMS), Cvent (event management)
- Support the collections and assessment of event performance data for all Destinations International events including Annual Convention and seven annual Summits.
- Monitor website, blog, webinar, social media and email newsletter performance on a continuing basis and advise relevant internal teams on key learnings.
- Work with marketing team to define, maintain and identify new audience segmentation lists.
- Assist in preparing internal and external analytics reports for a variety of association products, services, tools and events.
- Present analytics results to internal/external audiences as needed.
- Develop and gather data from interactive forms, surveys, and other member-facing data collection tools for internal departments as required.
- Collaborate with the Marketing and Information Technology departments to build and maintain the association analytics dashboards products.
- Help evaluate internal technology platforms from a data collection perspective, ensuring that future technology decision making includes relevant analytics capabilities.
- Ensure data collection and retention policies align with global copyright and privacy regulations, data protection and best practices.
- Partner with the Membership department to analyze membership data, identifying trends and insights to enhance the member experience.
Desired Skills:
- Proficiency in the Microsoft 365 suite, particularly Excel, PowerPoint, and Forms.
- Familiarity with Google Analytics, CRM/association management systems, email marketing platforms, and learning management systems.
- Experience with social media analytics tools such as Facebook, LinkedIn, Instagram, and/or Sprout Social
- Knowledge of analytics dashboard software and Microsoft business intelligence/automation tools is a plus.
- A strong, inquisitive mindset with the ability to ask insightful questions, recommend improvements, and implement effective processes.
- Excellent analytical and critical thinking skills with a drive for continued personal education and self-education.
- Quick to adapt to new technology platforms, showcasing strong problem-solving abilities.
- Exceptional attention to detail, capable of managing multiple tasks independently, meeting deadlines, and adapting to changing circumstances.
- Superior customer service mindset with the ability to respond to both internal and external requests promptly and to the user’s satisfaction
Desired Education and Experience:
- Degree(s), certification(s), or prior professional experience in mathematics, statistics, analytics, computer science, business intelligence/administration, marketing, or related fields
- Preference for prior trade association experience
- Prior destination marketing or destination research experience a plus