Brand Designer

Job Description

Title: Brand Designer (Contractor, Remote)

Location: Work From Anywhere

Description

Do you want to directly shape the visual brand of a fast-growing company with an audience of hundreds of thousands of women+?

Do you want your design work to change lives for the better?

Do you love the intersection of beautiful design, user-friendliness, and improving conversions?

At Dow Janes, we are changing the world by empowering women+ to take control of their personal finances.

We’re looking for an experienced brand designer or agency to join our team as a contractor.

Our visual branding touches everything we do. It’s time to level-up and bring cohesion and clarity to the visual brand at our fast-growing company!

You’ll be the key player in this process and your designs will be instrumental in helping us turn leads into sales and strangers into super-fans.

Requirements

You’re a brand designer, freelancer, or agency who combines:

5+ years of visual branding and design experience working with SaaS companies, digital products, expert-based brands, celebrities, or other companies in the online space. (We are not an ecommerce company, so if you’re 100% an ecommerce pro, we’re probably not the right fit)
A proven track record of design that improves conversions
Impeccable visual taste you create clean, simple, elevated brands that are a delight to interact with. Customers might not even know why they love interacting with the brands you create, but they just do.

Next-level attention to detail your spacing, line heights, fonts, colors, and use of whitespace is perfection. Your work just feels great to interact with.
Deep empathy for the end-user and their experience you know that pretty design isn’t enough and you pride yourself on design that’s strategic, thoughtful, user-focused, and clear
Read this post thoroughly and mention the secret code 44 in your application (it lets us know you’re truly detail oriented)

An understanding of marketing design and conversion optimization
Knowledge of accessible design (colors to avoid if people have disabilities, fonts that are aesthetic AND accessible, etc.)
A keen understanding of all the ways that visual design and branding is used throughout an online business (social, ads, sales pages, etc)
A passion for creating templates, design systems, and functional easy-to-use style guides rather than one-off assets

A desire to empower your clients to take your designs and run with them you love handing off files in an easy-to-edit format and don’t believe in gatekeeping
10,000% reliable you communicate clearly and never miss a deadline
A clear, proven design process
You’ve reviewed our website, Instagram, and Youtube and you have ideas about how to improve our visual brand that you’re excited to share with us

The ability to explain your design decisions and strategic thinking to non-designers

At Dow Janes, you’ll work on creating a cohesive, high-converting visual brand for our company, including:

Brand design for Dow Janes fonts, colors, spacing, etc. We like our current logo but are also open to improvements.

Style guide brand guidelines clearly articulated so every team member can easily understand how to create on-brand assets
Design for landing and sales pages in our funnel
Website design for our main website
A template for webinar slides a flexible, modular template that can be used for webinar slides, corporate presentations, internal meetings etc.
Designs for ads and social media graphics
Stock photo library of approved images that team members can use for any project

A template for workbooks and free pdfs (flexible, easy to modify) – can be used for freebies on our website, as well as any future course workbooks

Availability + Timeline: