Job Description
Brand and Social Media Manager
Remote Worker – N/A
Job Type
Full-time
Description
The Gravity Haus Brand and Social Media Manager is a central figure in shaping the brand’s online presence and identity. By developing comprehensive content calendars and executing dynamic social media plans, they ensure a seamless and data-driven approach. This role extends to overseeing campaigns, partnerships, and content creation, driving Gravity Haus’ Growth, while amplifying the brand as a leader in the outdoor lifestyle space.
Beyond the digital realm, the manager also plays a crucial role in maintaining brand consistency across Gravity Haus properties. They collaborate cross-functionally to ensure that marketing materials, campaigns, and guest interactions align seamlessly with the brand’s ethos. Through strategic campaigns and insightful analysis, the manager cultivates loyalty and innovation, solidifying Gravity Haus’ position and fostering sustained growth in a competitive market landscape.
That’s where YOU come in!
Who You are…
- Collaboratively develop and manage multi-brand, multi-channel content calendars for Gravity Haus brands to drive membership, bookings, and brand loyalty.
- Execute daily social media plans across channels in line with the marketing calendar; analyze content performance for informed campaign tactics.
- Support VP Marketing and Communications in crafting and executing campaigns for Gravity Haus and sub-brands.
- Lead organic content development for key brand initiatives (Community, Sustainability, Employment Brand) from Gravity Haus properties, brands, and community.
- Seize short-notice content opportunities (e.g., snow events) for heightened Gravity Haus exposure and engagement.
- Support updating third-party platforms with new visuals, business details, and hours for enhanced SEO and visibility.
- Stay in tune with social and digital trends; provide forward-looking recommendations for Gravity Haus’ competitive edge.
- Develop digital marketing collateral through compelling photos and videos that tell each brand’s story.
- Manage a cohesive influencer marketing plan to bolster the GH Brand and properties.
- Oversee third-party website overhaul.
- Produce diverse, captivating content (blogs, videos, podcasts) to inform and entertain while conveying key info.
- Collaborate for brand consistency in marketing materials, promotions, and interactions.
- Support the development brand guidelines for identity, tone, and storytelling and uphold these guidelines.Evaluate campaign effectiveness, offering actionable insights.
- Foster relationships for unified brand strategies with internal teams, agencies, and stakeholders.
- Embrace the Gravity Haus core values of:
- Keep Growing!
- Bring Others Along!
- Create Powerful Moments!
- Be “All-In” + Go the Distance!
- Make it Better than You Found It!
- You have an appreciation for and commitment to the outdoors, sustainability, and your own personal growth.
What You’ll Do…
- An avid outdoor enthusiast: You thrive on being outdoors and your perfect job seamlessly merges work and play (think: hiking, biking, paddle boarding, camping, skiing, ski touring + more).
- Tech-savvy: You are a total digital powerhaus with all social media platforms (Instagram, Facebook, TikTok, Pinterest, Twitter, LinkedIn) and web-based creative productivity platforms (Canva, CapCut, VN, Asana, Google Suite + more).
- Creative: You have the imagination to produce new ideas that set the Gravity Haus brand apart. You can create captivating content that provides value to the Gravity Haus audience.
- An excellent communicator: You have written and verbal communication skills to clearly deliver your ideas and directions to your Gravity Haus teammates, and you’re a savvy copywriter who can adapt copy to each individual Gravity Haus brand.
- Analytical: Data excites you and you can pull social media and campaign reports to analyze information and make future marketing recommendations and decisions across all Gravity Haus brands.
- Impeccably organized: This position works with many departments and content types simultaneously. You must be able to effectively manage your time, projects and budgets properly – in a fast paced environment.
- A collaborative decision maker: You love collaborating with multiple managers and departments to develop plans, but are self-sufficient to execute and make game-time decisions about the text, visuals and messaging you use to tell each brand’s story.
- In-tune with the mountain lifestyle: You know the outdoor industry lingo, brands and companies because, well, it’s woven into your everyday mountain lifestyle. While mountain living is not required for this position, it is an important piece that will be factored into our hiring decisions.
- Be an Ambassador for Gravity Haus, sharing our mission and and vision to build our globally conscious community for the modern adventurers!
- Embrace the Gravity Haus core values of:
- Keep Growing!
- Bring Others Along!
- Create Powerful Moments!
- Be “All-In” + Go the Distance!
- Make it Better than You Found It!
Education and Experience…
- High School diploma or equivalent, college degree preferred
- 4+ years in a content-related marketing role
- Experience building and executing multi-channel marketing campaigns
Physical Requirements…
- Prolonged periods sitting at a desk and working on a computer.
- Regular travel to various properties and events to collect content for each location and brand. Current locations include: Vail, Breckenridge, Denver, Winter Park, Steamboat, Aspen, and Tahoe-Truckee.
