Job Description
Associate Manager, Digital Content and Strategy
NEW YORK, NY or Remote Americas, except for Colorado
ADVERTISING – ADVERTISING MARKETING
PERMANENT
Spotify Advertising is looking for a skilled content strategist to join the growing content marketing practice as an Associate Manager, Digital Content and Strategy. This role will be part of the wider Advertising Business Marketing team, helping bring awareness of our innovative ad solutions to businesses around the world. In this role you will help advise and implement Spotify Advertising’s content strategy across our owned digital platforms and products including the Spotify Advertising website.
Our ideal candidate is a highly motivated, self starter with experience driving content strategy for a product marketing site to grow site traffic, engagement, and conversions. Balancing business goals and user needs to build compelling digital experiences is essential—as is a collaborative and creative demeanor.
What You’ll Do
- Write, edit and optimize web content across product pages, landing pages, campaigns, triggered messaging, taking a test and learn approach to content and UX optimizations
- Experience in leveraging A/B testing, SEO, and other analytics reports to identify top of funnel solutions that optimize and increase adoption of the user-facing ad-platform. This includes suggesting updates to the information architecture, user flows, and landing page wireframes
- Provides design support on new concept creation and direction, which takes into account overarching best practices and competitive landscape research
- Work closely with cross-functional teams across marketing, product and sales to ensure the website is accurate and meets our customer’s needs
- Responsible for a continuous improvement process to ensure that insights are incorporated into the different product backlogs on a regular basis.
- Lead projects using Asana to ensure timely delivery and launch of content
- Monitor and report on performance of digital content initiatives and campaigns
- Understand the competitive landscape and the latest digital and web trends, constantly auditing our site to ensure we’re delivering the best experience to our customers
Who You Are
- Have 7+ years of experience crafting web content and user experiences for high-growth brands, ideally B2B
- Strong digital marketing skill and experience. This position needs to understand how to use digital experiences to drive desired results.
- Experience growing site traffic through technical, content and site structure improvements
- Proven experience in content reporting tools (Google Analytics, Tableau, Pendo to name a few) and working in a CMS
- Have experience collaborating across teams like product, engineering, design, and the wider marketing organization
- Be receptive to feedback from partners at every level
- And last but not least—have a proactive and positive demeanor
Where You’ll Be
- We’ve introduced Work From Anywhere to give you more options!
- While we will ask you to pop into the office from time to time, we are giving you the flexibility to work from home should you choose to do so.
- Working hours? We operate within the EST time zone for collaboration
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 381 million users.
This role is not eligible for hire in Colorado, USA.
Global COVID and Vaccination Disclosure
Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For NYC, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties.For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.
